Key partners The reputation and foundation of Coca-Cola have been built on partnership and co-operation with various companies and corporations. This has been their essence to their long-term business success. Coca-cola believes collaboration and innovation across their supply chain is critical to allow deliver sustainable target. Together with their suppliers and creating mutual value, Engaging and working with partners that will help to deliver ambitious sustainability plans. Coca cola has been collaborating with partners who are the suppliers.
Our motive is to make Coca Cola reasonable and acceptable to the people quenching their thirst and providing them with a perfect moment of relaxation. By doing this we make it possible for the 5.6 billion people to get away Coca Cola. COCA COLA NOW: This Coca Cola Company’s goal is to provide magic every moment someone drinks one of the more than 500 brands. The Coca Cola Company has fans from Boston to Budapest to Bahrain, drinking brands such as Ambasa, Vegitabeta and Frescolita. From the very start when only 9 drinks were served in a day, Coca Cola has grown to the world’s most famous brand with more than 1.7 billion beverage serving sold per day.
Does business growth and success always acquaint to community growth and success? Bartow J. Elmore explores this question in his book, Citizen Coke: The Making of Coka-Cola Capitalism. Elmore looks at the price that the environment and the public has paid to allow Coke to rise into the power it is in today. With operations in “over two hundred countries and selling more than 1.8 billion beverage servings per day”(7), you simply cannot deny the influence and power that Coke has. Coke is a widely successful business, but their growth has come at a cost.
For instance, to run a success business, a firm must know how to dissolve in different culture. Coca-Cola knows people from different culture, so they use their innovation to mix different cultures. Coca-cola came out with cans of Coca-Cola drinks with design of Chinese New Year during festive seasons to boost up their sales and celebrating festives with their customers. Coca-Cola focus more on market and work smart. Generally, comparing with old generation, Coca-Cola seems more popular in the younger groups.
Each year, the company develops, tests and launches breakthrough packaging, equipment, merchandising, distribution models, and programs in order to improve and refresh both its business and the local communities. For example, The Coca – Cola Company brought music to deaf fans in Pakistan under their project of Coke Studio. Coke studio provides deaf music fans to feel and experience their countries biggest music platform. The company set up a special environment for deaf people in order to provide them to hear with tiny vibration engines and LED lights synched with music. Coca-Cola tested the innovation earlier this year in Bangkok.
Coca-Cola has established an appealing brand identity through creating associations of its brand with happiness, fun and excitement, generated as a result of drinking Coca-Cola during vacations, birthday parties and concerts. Other common associations include love, belonging and a special family experience created as a result of drinking Coke together with family. Therefore, positive associations elicited by Coca-Cola’s beverages strengthen the value of the brand, which in turn makes it more differentiated from competitors (LaTour, LaTour and
Coca-Cola is one of the leading companies in beverage industry. It operates around the globe and not only offers soft drinks but sports drinks, juices and other beverages as well. As written in its quality policy, Coca-Cola takes measures to maintain its quality and never fails to satisfy its customers. By maintain its quality and safety standards; Coca-Cola has gained immense popularity and success. There is no one who is not familiar with the brand name Coca-Cola.
Coca-Cola makes products and services that will help be suiatble for the needs and wants of their marketplaces. They have sought that people expect more from their beverages. To try and fill this desire Coca-Cola has developed the Beverage Institute For Health and Wellness. This institute develops and tries new product ideas that can contribute to their product line. In additions, "the Institute works with the China Academy of Chinese Medical Sciences to research the active ingredients in Chinese medicinal beverages and soups for the potential development of new beverages" (The Coca-Cola Company Annual Review, 2006).
If you can't compete on good prices, you'll need innovative products and ideas to make your business stand out from the crowd of competition. Coca-Cola have had the Coke product for so long that they need to express their innovation through marketing because they cannot change the way their products are produced, and potential customers will have no drive to buy from them if there is no element of differentiation from competitors. Coca-Cola has really done a good job recently with their campaigns. They have done an incredible job at connecting with their audience through understanding their motivations and the nostalgic feelings behind craving a can or bottle of Coke. Another impressive aspect of recent campaigns is the attention that Coke puts into making each message global.
It has built a greater brand equity in the market. Company valuation One of the most valuable beverage, Coca Cola is valued in top 10 leading brands of the world. This valuation includes the brand value, the numerous factories and assets spread out across the country and the complete operations cost and profit of Coca Cola. Customer Loyalty With such good quality beverages and services, it is natural that Coca Cola Company has a lot of customer loyalty. Because of the good taste and quality, finding substitutes becomes difficult for the customer.