Michael Porter's Five Forces Model Analysis

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SUPPLY CHAIN MODELLING APPROACHES
The two broad categories of decisions require different perspectives. The strategic decisions are, for the most part, ‘global’ or all encompassing i.e. they try to integrate the different aspects of supply chain. And the models which describes these decisions are huge and require considerable amount of data. And due to this broad scope and enormity of data, models provide approximate solutions.
• Network Design Method: This determines the location of production, sourcing facilities and stocking and the paths the products takes through them. These are the large scale methods and are generally used at the inception of supply chain.
• Brietman and Lucas provided a framework for comprehensive model of production-
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This shows considerable potential for the models as strategic determinants in the future. Their nature forces these problems to be of very large scale and they are often difficult to solve to optimality.
PORTER’S FIVE FORCES MODEL
Michael Porter’s five forces model is used for creating a time efficient supply chain. The following activities are included in case of the business in question.
• Inbound Logistics: This is the primary activity in case of the supply chain of the clothing and textile business. The reason behind this is that it deals with the activities such as warehousing, material handling, vehicle scheduling etc. these activities helps in making the movements of material flow smoothly and also helps in reducing the time.
• Operations: This is the next primary activity in the Porter’s five forces model of supply chain. This part of the model includes the process of changing inputs i.e. raw material into the final product i.e. the finished goods. This comprises of packaging, maintenance and assembling
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For the completion of the supply chain someone is responsible for physical distribution of the product to the final consumer i.e. the buyer.
• Technological Development: It is a support activity and according to Porte, it should be included in the supply chain model as it consists of broad range of activities.
• Procurement: This is basically about purchasing of inputs which are used in the value chain of firm. This includes machinery, raw material, supplies, office equipment etc. it is a very important part of supply chain as the inputs purchased are present in each and every activity.

STRATEGIES
The dynamic business environment in textile and clothing and the supply of raw material requires proper business and planning strategies and without this the supply chain management will not be successful. Some of the planned strategies are as follows:
• Strategic alliances
• Mergers and acquisitions
• Top management recruitment and training
• Foresight of business, in other words, the right idea, right supply at right time
• Business expansion
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