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Michelin Turkey Case Study

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5.1.6.1. Sales The sales of Michelin Turkey are carried in three different ways: • Sales of Original Equipment: Michelin Turkey supplies the first tires to the vehicles manufactured by signing an agreement with vehicle producers such as Renault, Tofaş, etc. Factories report to the headquarters and work by signing renewal agreements every year. The Original Equipment Process for the first tires in Turkey market is as follows: - In Turkey, Michelin Turkey works with 4 manufacturers, namely Ford Otosan, Oyak Renault, Tofaş/Fiat and Toyota. - The vehicle manufacturer places a need request to Michelin as the tire supplier by determining the quantities and specifications. Michelin headquarters located in France evaluate these requests in …show more content…

They check the invoices in term of compliance with the procedure. 5.1.6.3. Logistics 6 persons are working in Logistics department. Michelin Turkey distributes the products within the context of sales and stores the products and signs agreements for the realization of this function. All the products are imported from Michelin companies located abroad. After the order is received, the products arrive at the customs within an average of 36 days. The customs clearance is completed on average in 2-3 days. The products are stored in two warehouses. The warehouse in Tuzla is rented from Ceva Lojistik Ltd. Şti and the products are shipped from this warehouse to all regions of Turkey. On the other hand, the warehouse located in Bursa is rented from Oto Numune Otomotiv Sanayi ve Ticaret A.Ş. The products are mainly shipped to two major vehicle manufacturers, Tofaş and Renault, which are located in Bursa. Ceva Lojistik Ltd. Şti., a unrelated party, is responsible for shipping and distributing the Michelin products in Turkey as well as managing the two warehouses …show more content…

The personnel information and salary increase matrices are recorded in the CHORUS database. In addition, Michelin Turkey manages the payroll management and salary payments of the managers that come to work in Michelin Turkey within the context of exchange programs that are implemented for managers. Hence, it is aimed to ensure a global perspective to the local structure by benefiting from the technical knowledge and expertise of the managers. Similarly, there are employees who are sent to work abroad as they are employees come to work here. Human Resources Department organizes the trainings to the sales representatives that are newly hired. In addition to the vocational and technical trainings, the employees receive training about products and the organizational structure of the company. In addition to the trainings provided to new employees, experienced personnel continuously and regularly receive trainings. Michelin Turkey determines the training plans according to the needs. On the other hand, the costs of training received abroad are charged to Michelin Turkey. 5.1.8. Information

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