Micro Business Environment Case Study

What is Corporate Social Responsibility?
'Is a corporation's initiatives to assess and take responsibility for the company's effects on environmental and social wellbeing. The term generally applies to efforts that go beyond what may be required by regulators or environmental protection groups.' www.investopedia.com
What is a Public Relations Consultant?
'Is a communications specialist who works as an intermediary between the public and an organization or business. The organization is dependent on the public relations consultant to effectively disseminate and communicate its mission, policies and goals to the public.' www.study.com
Link between CSR and PRC
As a public relations consultant I will tell you why it is important to have a good

'Refers to the internal controllable factors or forces which affects the ability of a company to serve its customers.' www.studymode.com
Factors of the Micro Business Environment
The factors of the micro business environment are:
⦁ Competitors- Your competitors affect the growth of your company, it means that you have to share your customers which also means a decrease in profit. But having competitors usually means your product is in demand and having no competitors simply means not a lot of people want your product.
⦁ Customers- customers are your only source to your profit, knowing who your target market is, is important. You should also make sure your adverts reach your target market in order to have a customer base.
⦁ Suppliers- Making sure that you get a good quality product is very important, because then you get to give a good quality product to your customers. You also need to make sure that you get it at a good price.
⦁ Public- the public usually supports companies with a positive image. They support companies that provide jobs, pay taxes and are actively involved in Corporate Social

⦁ Some then believe that businesses only do this to promote and their product or brand.

Different types of Corporate Social Responsibilities
Economic Responsibilities
A business needs to be making a profit and financially stable before thinking about carrying out their economic responsibility. If a business does not make money it will loose their employees and eventually the company will close down.
Legal Responsibilities
Making sure that the business follows the law is important. "Legal responsibilities can range from securities regulations to Labour law, environmental law and even criminal law." www.smallbusiness.chron.com
Ethical Responsibilities
Ethical responsibilities are very different from the economic and legal responsibilities. Ethical responsibility is not an obligation it is about the company differentiating what is right from what is wrong and doing the right thing. It's less of an obligation and more of doing what is right or what you believe to be right. For example: paying employees fair wages and refusing to do business with oppressive countries.
Philanthropic