Micro environmental factors Customer Analysis Nike is the market leader of sports footwear and apparel industry. Nike ‘s high-performance athletic gear is mostly targeted at professional athletes in categories such as soccer, basketball, running and etc. Nowadays, teenagers and young adults who participate in fitness activities are also targeted largely in sales strategies. Competitors Analysis The popularity of various sport activities and changing design trends affect the demand for products
is based on the international marketing strategy of Nike Inc. (a Sports Apparel retail company working internationally) to help the management of the company shortlist and identify potential market for them to expand their business. It utilised macro and micro analysis of the sports retail market to identify the potentials of the industry that would help them to increase their business performance in the international marketplace. Macro Factors PESTLE It is noted that PESTLE is one of the most important
the factors and forces that affect the working and strategies of a company. These factors can be present both inside or outside of the company. The marketing environment can affect both constructively and destructively i.e. it can pose both threats and opportunities for the company. It depends upon the strengths and the weaknesses of the company that how it uses the changes in the environment to alter its functioning. The global marketing environment can be categorized in two types – • Micro environment
witnessed a flow in investment during the last five years. The clothing industry attracted FDI (Foreign Direct Investment) worth us $2.55 billion during April 2000 to June 2017. Environmental factors External macro environment The broader factors that affect the working condition of the industry: Economic Environment Factors that affect textile industry have both negative and positive impact on industry. During economic recession period have an opposite effect. Sales of many industries become significantly
Standard Oil invested in large oil fields in the Middle East, Canada and Venezuela. Other companies had different motivations when making their investment decision, in 1984 Nike closed the last of its US production facilities. The decision to invest in areas of Asia such as Taiwan and the Philippines was driven by low cost factors of production, in particular, Labour. Today thanks to technological advancements and the development of communications platforms, globalisation is a real possibility for
at business and functional level 1.6 Analysis of approaches to competitive positioning of organisations. Conclusion ACTIVITY 2 - TRAINING SESSION 2.0 Introduction 2.1 Evaluation of approaches to Internal environmental analysis 2.2 Evaluation of approaches to external environmental analysis 2.3 Explanation of how internal and external analysis are integrated 2.4 Conclusion ACTIVITY 3 - REPORT 3.0 Introduction 3.1 Identification of a range of strategy that can contribute to a business