Microfridge Advantages And Disadvantages

MicroFridge

For institutions and businesses, MicroFridge Inc. is the only partnership renting solution for safe, controlled, and convenient food purchase, storage, and heating for customers while providing income to your business.

Brooks, Julia

Canalizo, Jonathan

Coquoz, Mallory

Gonzalez Chao, Mauricio Background

MicroFridge, Inc.’s flagship product, the MicroFridge, was designed by Bob Bennett to tap into the “home away from home market”; college dorm rooms, military bases, hotels, and assisted living apartments. The MicroFridge, a compact single unit refrigerator, freezer, and microwave oven, allows users to reduce their reliance on expensive and inconvenient food options while addressing common institutional living concerns

can work with Samyan, its supplier, to minimize the variable costs per unit and then pass the savings on to their customer through a lower price, increasing the customer value. Lowering the cost of a MicroFridge below the cost of the competition’s separate microwave oven and miniature refrigerator and freezer combination could increase MicroFridge, Inc.’s market share, however this does not seem obtainable and does not take into consideration the company’s product differentiation and service quality associated with MicroFridge products.

Marketing Advantage

MicroFridge, Inc. could gain competitive market advantage and a greater share of the market through horizontal expansion in the “home away from home” market. The business can absorb competitors by purchasing compact appliance leasing companies giving institutional living limited product options from other sources. This advantage does not increase the customer value of the MicroFridge and other products offered.

Recommendation – Differentiation

to gather necessary information to provide the best quality product and service while adapting their products and services provided to fit the partner’s needs.

Usage Experience: MicroFridges, Inc. should continue to utilize their warehouses to collect and assemble products before shipping to the customers. This ensures that the purchasing experience does not reduce the value to the customer and in turn positively contributes to the overall customer satisfaction. A partnership approach also allows MicroFridge, Inc. to provide superior product maintenance and repair.

Replacement Experiences: MicroFridge, Inc. will have the capability to work closely with its partners to quickly repair and replace units as situations arise. This allows the company to streamline the maintenance process to ensure customer retention.

To main growth and thrive in the market, it is vital for MicroFridge, Inc. to transition from a product-focused strategy to a customer-oriented entity. The company must widen its market vision to expand outside the “home away from home” market and continuously ascertain and act on customers’ needs and desires to maintain its competitive advantage. MicroFridge, Inc. products, including a MicroFridge and MicroMart bundle provide customer value to targeted segments; colleges, hotels and motels, and offices,