Micromax Swot Analysis Essay

SWOT ANALYSIS SWOT is an acronym of Strengths, Weakness, Opportunities and Threat. In general Strength means what skills we do excellently than the others, Weakness means the area or skill where we need to improve, Opportunities means where we can utilize our skills so that we can excel in there and finally threat means what are things, person, etc., preventing us to do a task or work. SWOT analysis aims to identify the two key factors namely internal factors and external factors. These factors are important to achieving an objective or aim. SWOT analysis categories the key pieces of information into two main factors:

1. Internal factors are strength and weakness to the organization or an individual.

2. External factors are the opportunities and threats, which

Example:- Long battery time, loud speaker, FM radio, torch light etc.,

 Providing different languages support like Tamizh, Hindi, Punjabi, Bengali, Oriya, etc.,

 Almost every model comes with dual SIM and dual standby.

 Latest version operating system like Android, Windows, Java, Symbion which supports and run variety of applications.

 Indian based company

 Hi profile brand ambassadors like Hug Jackman, Akshay Kumar, etc which helped the brand grow

Weakness

 Lacks in global market.

 Less number of customers due to competition from global companies.

 User interface were not so tech-savvy when compared to Apple

Opportunity

 Launch more number of low - end phones in the market.

 Launch many more new product line like TV set – top box, pen drives, hard disk, modem, Wi – Fi equipments, other consumer goods

Threats

 Threat from low price well known brands like Lava phones, Samsung, Maxx mobiles, Karbonn mobiles , etc.,

 Competitors launching similar kind of product in much lower cost.

 Awareness among the people

Example 2

SWOT Analysis for Arun Ice Cream