Microsoft Corporation Swot Analysis

Microsoft

The Business(s) The Organization Is Currently In

Microsoft Corporation is a company that is indulged in technology which has its head office in Redmond Washington. The company creates, manufactures, gives formal authorization, offers support services and sells encoded computer instructions, electronics to be used by consumers, computers for personal use and offers services about electronics and computer technology (Cusumano & Selby, 1998). The commonly used software invented by the company is the Windows operating systems, Microsoft Office Suite which includes Microsoft Word, Powerpoint, Access, and Excel among others.

The Internet Explorer and Edge Web Browsers are also products of the Microsoft Corporation. The company has also

The company has invested in the Smartphone business. The Smartphone industry has very many competitors such as Google Android and Apple’s iOS. Google Android phones have become the most preferable due to their features and easy to use. With high competition, the Microsoft Corporation cannot be able to obtain as many profits and may end up losing a lot. Therefore, the choice to expand to Smartphone industry acts as a weakness.

Another weakness is the inability to capture the young generation. Other competitors have updated their software in a way that it captures the majority of the young generation. For example, Google has come up with Chrome OS which offers free productivity software and easier compatibility with the Android application which most students and the young generation highly use. Microsoft is unable to capture these people which hence limit its productivity.

Opportunities

Opportunity to upgrade: Since most people are still using the older versions rather than newer version such as Windows 8, the company has the opportunity to promote the use of the newer software. For instance, offering a free upgrade to those using the older versions would be a great idea. Most people will feel accommodated and that their needs are catered for. It is, therefore, a great opportunity for the corporation to obtain more

Google has grown to become popular all over the world. Google has invented Google Docs and Chrome OS which has continued to have a steady growth in the recent years this forcing Microsoft to lower its prices in software.

The threat in offering cloud services: Amazon and IBM have continued to pose a great threat to Microsoft in their cloud services (Dolata, 2017). Microsoft has to, therefore, keep up with the pace although the revenues generated from their cloud services have lowered.

The business I Anticipate Microsoft To Collaborate With To Expand, Globalize And Enter Other Markets.

I anticipate that the corporation might collaborate with Google. Google has gained global recognition and is one of the highly profitable companies. Collaboration with Google will bring Microsoft wider recognition even among the young generation. More profits will, therefore, be realized since Google will act as a promoter for Microsoft.

What recommendations for the organization as a result of SWOT analysis

The following are the recommendations that the company could adapt to maximize their