Microwavable Foods Case Study

Operations Design

The use of microwavable food products in the market has significantly increased over the years. When microwaves have become popular, microwavable foods have also become known to the market. Considering that more parents have become working and are earning nowadays, these types of meals have higher demands because they are convenient. Thus, a little amount of time is only required to prepare these foods. These food options are great and beneficial to the whole family. With so many options, more consumers are inclined to look for healthy microwavable foods which contain lesser calories but more nutrients. The Lean Cuisine and Healthy Choice are two of the top competitors for low microwaveable food. The products that these companies produced are differentiated from each other. As such, both of the companies have partial monopoly power as to how they over price their products. Meaning, Lean Cuisine and Healthy Choice are free to determine their products' price.

There are times that when the company is unable to compete with its competitors, it should discontinue operations. Further, the company can lose its operations whenever there is inadequate funding (wiseGEEK, 2016). Apart from these, there is also the possibility that the supplies necessary for the usage of goods are no longer available. With the lack of competition, inadequate capital, and the lack of supplies, a company is left with no choice but to discontinue operations (wiseGEEK, 2016). For a company to continue its business and remain profitable, it should know the products and prices offered by its competitors. This is an essential strategy in becoming profitable and at the same time, ensuring that consumers are still interested to purchase the company's products. Also, the company needs to consider is the fact that it should have more than one supplier, and that it should have adequate capital to continue its