Milk Advertisements: Got Milk Vs. Superman

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The “Got Milk?” advertisement, started by Goodby Silverstein and Partners for California Milk were created to encourage the consumption of dairy milk in America and boost milk sales. These advertisements have worked very well in fact, as most teenagers still remember pictures of their idols on posters with the famous Got Milk? mustache. These advertisements have led kids to believe that if they drink milk like their idols, they could be just like them. While Got Milk? Has mainly focused on popular athletes they have even gone so far as to compare the effects of drinking milk to those of a super hero such as Superman. The Superman Got Milk? advertisement shows actor Brandon Routh as Superman from his 2006 movie. Superman stands in the center,

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