Milk Advertisements: Got Milk Vs. Superman

Edy’s ice cream ad compared to Blue Bunny’s ice cream ad is more of an old-fashioned style. In Edy’s ad, it describes its ice cream as “slow churned” and “a family tradition.” The colors in it has that old-timey feel to it. Blue Bunny has a modern taste to it. The colors are very bright and the cartons are see through. Edy’s targets families. It’s trying to reach out to the people who still want things how they used to be. Blue Bunny’s goal is for anyone who eats ice cream. They just want to sell their product to anyone interested. Between the two, Edy’s is more effective.

In this Geico ad, they use false dichotomy, which says that there are only two options. This ad uses bright green, delicious looking apples which appeal to viewers as the good choice. Representing “the other guy” they only provide a small portion of the apple to represent you getting less of what you deserve. A false dichotomy is a type of informal fallacy which something is falsely claimed to be an "either/or" situation when there is at least one additional option. Geico claims that the only choice you have is either them, or the other guy. This is an example of Aristotle's appeal to logos, which is making the consumer think that there are only two options brings a better chance of Geico being the number one choice. Though this ad only shows

The first image that appears on the screen as the commercial begins to commemorate is the name, Paul Harvey. Although one does not see Harvey, but rather hears his voice in the background, allows the viewer to really focus in on the message being

I can tell you from experience that hunting makes you hungry. Very hungry! I attribute this hunger to two things. The first is that hunting usually requires a lot of walking, sometimes more than 10 miles a day, while carrying a gun that gets heavier as the day goes on, or you may have to drag a heavy animal a long way. The second is that you are spending all day thinking about the meat that you are going for, and what you will do with it, so you get kind of hungry thinking about it. This is where the Arby’s advertisement comes into play. The Arby’s ad brings a hunter’s hunger down to his basic desire for meat, and preys on his natural instincts.

Yum. Tim Hortons. Whenever I want something delicious, I go and grab an oreo cookie donut. As long as it’s morning or night it is the best time to go since, you don’t have to wait in line that long. You can get a donut and drink within a minute, but the sandwich and beagle takes about two-three minutes. Tim Hortons has given you drinks, beagles, sandwiches, donuts, and muffins since, 1964. They value audio commercials and billboards to draw people to want something sweet or filling.

This ad is for Froot Loops, it shows Toucan Sam in the beginning in front of a horrifying, abandoned house. The ad repeats the phrase “He follows his nose whenever it grows.” This ad is saying in its commercial if you buy Froot Loops then your day will be better and you should always trust your instincts. The demographic is mostly for 0-13 year olds because its cartoon like and most of the time kids are interested in cartoons and since kids love cartoons the parents will end up buying the Froot Loops for them.

Milk is refreshing, muscle building, and nutritious. “Got milk?” uses this advertisement to get this point across. It consists of Taylor Swift, whose portrait is in the center of the ad, flirtingly leaning on her dark red guitar lined with a light tan rim. Her smooth pale face is slightly tilted to the right as she is seductively gazing into the camera with her starry brown eyes. She has a gentle, small, pearly white smile, which is adorned with the white stain of milk. She is wearing large hoop earrings, one of which is covered by her slight hand, leaning on her graceful neck, and a silk bracelet. Both are jewel studded and colored light brown to compliment her blondish tan spaghetti strap dress that matches her flowing slightly curly golden

In the 2013 Budweiser commercial, the company introduced a new feature to their already well known Clydesdale ads. The idea of an everyday American man enticed audiences of all kinds to direct their attention to their tv. The rhetorical effects of the Budweiser Clydesdale advertisement administer to the viewer's’ sympathy for family bonds by showing a loving relationship between man and horse. This connects the Budweiser brand with a positive feeling in the viewer’s mind; allowing the viewer to always favor their product when shopping for a perfect beer.

“15 minutes could save you 15% or more on your car insurance.” Is this familiar to you? This classic slogan appears again and again in Geico advertisements. When you are in the cinema, you are exposed to Geico ads before the film starts; when you are watching television, you are exposed to Geico ads between shows; when you are driving a car, you are exposed to Geico ads on the radio. Geico of being everywhere is benefit from the company’s effective advertising strategies. Geico, a brand builder, lays out distinctive marketing strategies from a broad perspective. The individual advertisement and company’s website are using different strategies to approach different target audience.

Ninety-four percent of the earth’s population recognizes the Coca-Cola logo. That’s not an easy feat to accomplish, especially as a company that primarily sells soft drinks. A major reason why Coke is such a successful company is their advertising. In the commercial titled Brotherly Love, Coca-Cola uses calm music, warm lighting, and a humorous story to associate their products with happy memories in the minds of young people with one or more siblings.

Advertising is a form of propaganda that plays a huge role in society and is readily apparent to anyone who watches television, listens to the radio, reads newspapers, uses the internet, or looks at a billboard on the streets and buses. The effects of advertising begin the moment a child asks for a new toy seen on TV or a middle aged man decides he needs that new car. It is negatively impacting our society. To begin, the companies which make advertisements know who to aim their ads at and how to emotionally connect their product with a viewer. For example, “Studies conducted for Seventeen magazine have shown that 29 percent of adult women still buy the brand of coffee they preferred as a teenager, and 41 percent buy the same brand of mascara” (Source

Marketing refers to the processes involved in communicating a product or service to customers or consumers. These communication processes can be used to sell, purchase, distribute or even promote a product or service to various markets. Simply put, marketing is the communication between an organisation and its customers. Its aim is to delivering some value to the customers so they purchase or sell goods and/or services.

For both younger and older children, not every request for a product leads to a purchase. Being denied a product can lead to conflict between parent and child. For instance, fastfood. When parents denied children’s requests for products, children who were heavy viewers argued about the purchase more while light viewers argued less. In a review of research, one study found a causal relationship between children’s viewing of television commercials and their pestering parents in the store. Children can also become cynical as they begin to understand the underlying persuasive messages of advertisements. For example, VI and VIII graders who understand more about commercial practices, such as using celebrity endorsements, are more cynical about the products. Even so, children who are repeatedly exposed to attractive messages about “fun” products still want them, even if they are aware of advertiser selling techniques. The implication is that even though children and adults too, for that matter may know that something is not what it seems, that does not stop them from wanting it. Because so many advertisements targeted to children are for foods that are high in calories and low in nutritional value. Concerns have been voiced that food advertisements are partly to blame for children being overweight and

Everyday about sixty eight million people eat at McDonald’s. The World’s largest chain of fast food restaurants serves daily in 119 countries across the World and sells more than 75 hamburgers every second. These are just some of the mind-blowing facts about the 90-th largest economy in the World with its $24 billion revenue.

Coca-Cola needs no introduction so does Apple or Toyota or even McDonalds. These are popular brands that we know and love. But how did they get to be so popular even after generations have changed? The simple answer is advertising; something that all these companies have been doing since their inception. Coca-Cola is always reminding us of how refreshing their products are with catchy tunes that you sing to all year round before they drop another catchy tune that will also last another year. Apple has these witty advertisements that make it look like the best option for smart people. It makes you feel trendy and smart at the same time. It also sells uniqueness in its brand. These companies that are popular worldwide captivate their market and