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Judgment & Convenience Sampling

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...or paste your text here INTRODUCTION
Marketing is considered as a total sytem of business, it is considered as never ending process of discovering from customer needs & desires in to the product services, creating demand for the product & services, meeting the consumer demand through distribution channel, meeting for the competition in the market. The consumer awareness is to set the marketing objectives, marketing plan, marketing function, implement marketing mix & the awareness ensure the accomplishment of the setting marketing objectives.
The awareness process begins with the customer ,then process ends with customer awareness & social well being of society.marketing matches process with producer marketing mix that meets consumer demands …show more content…

Research Instrument

Questionnaire

9.
Type of Questionnaire
Structured

10.
Type of Questions
Close Ended, Open Ended Questions

11.
Method Of Survey
Sample Survey

12.
Type of Sampling
Judgment & Convenience Sampling

REVIEW OF EARLIER PROJECTS:
In many earlier projects the competitors effect the major reasons for decreasing its sales. As per the previous surveys, irregularity in delivery of milk, bad smell and availability of small pouches i.e, 100ml in non nandini brands made them to shift their brand from nandini to others.
PRIMARY DATA:
The data collected originally by the researcher and it is fresh data. Following are the methods of collecting primary data.
1)observation method
2)Interview method
3)Discussion method

SECONDARY DATA:
When the investigator does not collect data originally for the research enquiry but use data already existed, available in published or unpublished form is called secondary data.
Different sources used for collecting secondary data.
Books
Internet
Company report
SAMPLE DESIGN:
A sample design is the framework or road map, which serves as the basis for the selection of a survey sample and effects many other important aspects of a survey as well.

Population: customers from

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