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Millennials Pros And Cons

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The sales career field is dependent on individuals to be effective. These individuals are not only the people who are out on the road or interacting with customers, but also the individuals who occupy sales leadership positions. As the Millennial generation readies to enter the workforce, leaders in sales organizations will need to adjust their leadership styles in order to accommodate the changes in social norms and work attitude of this younger generation while maximizing the potential of Millennials.
The millennial generation consisting of 86-million individuals is the largest population cohort the United States has yet to experience (Doherty, 2013). According to Chou (2012), Millennials are individuals born between the years 1979 and 1994. Chou (2012) also acknowledges additional monikers that have been given to this generation such as Generation Y, Nexters, and the Nexus Generation. Additionally, this generation has been described in both negative and positive lights. Myers and Sadaghiani (2010) indicate that the negative traits associated with Millennials are described as “disrespectful, self-centered, unmotivated, and …show more content…

Myers and Sadaghiani (2010) refer to popular literature as well as academic sources when they state that Millennials need for affirmation stems from a constant flow of supportive messages, which they received from parental figures, teachers, and coaches throughout childhood. Moreover, the two scholars acknowledge that findings support the idea that, Nexters prefer supervisory communication that is “accepting and encouraging” over “neutral or negative” for both task related and non-task related topics (Myers and Sadaghiani (2010). McFadden (2011) echoes this statement by suggesting that Millennials desire to know that they are succeeding at the assigned task, adding that that Nexters are accustomed to being reward for their progress while working towards

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