Mintel's Marketing Strategies: A Case Study

As people are accepting cosmopolitan lifestyles and global markets are influence their food habits widely, in fact companies are specifically suggesting why and where to buy and consume goods and services, which are changing the food habits. Some factors are influencing food and drink habits worldwide like never before, such as mass connectivity, a draw to simplicity, the media, natural disasters and tightly held misconception.
A global market intelligence agency, Mintel conducted a survey on the most compelling and category-changing food and drink trends that is effecting in consumer markets across the globe in 2016.
12 key trends have been identified and analysed by Mintel’s team of global food and drink expert analysts. This 12 keys trends are

A good relationship between the service provider and customers help to acquire business market. The service marketing triangle provides six different relationships and based on these six relationships, three ways can be found to apply marketing strategies.
These six relationships are:
Relationship between company and employees
Before anyone serve foods or any services to its customers, he need to encourage his employees first. These is one of the relationship in marketing triangle. If the employees do not like to work or frustrated with his company, then customers will have worst service ever that he would not take the same service from the same organisation again.
Relationship between company and Customers
This is one of the toughest relationships where the service provider tries to communicate to the customers. In fact there are several job posts where the E-commerce company person convince the customers to buy their products from stores or online portals.
After buying a single product, the company will get the whole details with contact numbers and can send emails, messages or call them to notify for other