2.1 MISSION & VISION ANALYSIS
Generally, the main purpose behind the company’s mission and vision statements is to inform the stake holders and general public regarding what the organization is, what the reason behind establishing it is, what it seeks to accomplish and who it seeks to serve.
Mission statements basically tend to be precise, clear and they should be realistic in nature. The vision statement tends to be expressed as a perspective of what a company wants to achieve in the future. Fig: Ashridge Model
MISSION STATEMENT OF ASIAN PAINTS
They are committed to provide paints to the market as per the demand, and they ensure that the customer receives desired product quality and service. Asian Paints aims to become the largest decorative
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The statement of core purpose answers the question that why an organization does exists.
Asian paints continuously strive for rejuvenating each and every living and working space of the customers and to bring happiness and joy to their lives.
Behaviour standards
The mission statement clearly shows behaviour standards of the organization. Asian paints mainly concentrates on the technology that makes constant innovations in their paints (colours) and this process is the reason behind their victory, because they clearly understand the needs and desires of the customers and they act accordingly. They deal their customers with utmost care and respect. They also believe that trust is very important to their business.
VISION STATEMENT OF ASIAN PAINTS
Vision statement creates the image of the organization about what it desires to be and in broad terms, what it eventually wants to attain. In other words, vision statement points at the position of the Organization in the near future.
The vision statement of Asian paints is “We want to be an innovative, agile, and responsive world class research and technology organisation that’s aligned to future customer needs and catalyses the growth of the company across existing and future
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60,000 crore
Indian government has allowed 100% FDI’s into the Indian chemical Industry, since paint is also a chemical, FDI’s entered into paint industry also
THREATS
Since more than 300 raw materials are used in the paint production process, most of the times those raw materials go scarce because of which there is an interruption in the production process, so this forces the industry to maintain high inventories
Prices of all these raw materials are
Companies define their identities as an organization through their mission statements. These statements are meant to be indicative of the way the organization works internally and represents itself to those outside of the organization. A good mission statement, such as REI’s, informs potential customers, that their brand is of these highest quality and the service behind the brand is just as good. However, someone organization deviate from who they say they are and what they are about, which causes distrust in the organizations brands or services with consumers, such as Comcast.
Their mission will guide them to make more informed choices about what they fund, give support to, and why they started their organization. Their vision statement
Envision a Mission for an Athletic Department At its core any program, including an athletic department, must have a set of core values and a mission statement, for which they can fall back on and follow. In addition to this mission, the department needs employees with a proper skill set and attitude to help move the company in the right direction, in accordance with the departments vision. A mission statement sets the tone and direction for a company, program or department. In addition, an institution is only as strong as their employees working towards that vision.
The mission statement of any healthcare organization must relay the true purpose. Hofstrand (2009) suggested that a statement of mission is a universal announcement of how your vision will be achieved. The vision and the mission are directly connected. Both need to be simple and easy to appreciate and remember. The focus of the company would be on all the patients and the mission statement would look something like that: “New Mexico Essential Healthcare is a non-profit organization that operates throughout the state.
Terrain, Edie Marshall’s installation of 1000 lushly worked oil paintings, is a record of a road trip through the Great Plains of North America. Over the duration of the trip, made in 2013, Marshall took over 1500 photos on her iPhone. Randomly shooting images on impulse, most of the photos are landscapes taken from the passenger seat of the moving car, though shots also include excursions into towns, cities, historic sites, an aquarium, hiking trails, parks, and roadside vistas. Upon returning from the trip Marshall took up the challenge of creating painting from these numerous photos. However, rather than eliminating images down to a few select, well-composed scenes to paint Marshal utilized the spontaneity with which the images were taken
This vision must resonate with team members. I consider this a weakness because the visions I develop do not always pass the four-part litmus test. Typically visions I create are missing team buy-in. To prevent this, I need to involve team members in the vision creation process. Additionally, I must explain the challenges of today and the vision must focus the team’s eyes towards a brighter future. Furthermore, the vision must be achievable and draw team members in with feelings of belonging and excitement.
Their vision is powerful because it identifies that they want to accomplish and inspiring the students and staff member to look up to their goal. It shows a big picture of what ASU want to be in the future. The mission statement is very solid, because it explains what ASU going to do in order to accomplish their vision. It stated that ASU provide every field of educations
The company segments its market on base of demographics, geographic and behavioral. • Exclusive high quality and green products sold by the company • Exceptional customer service offered by the employees at all the
Recognizing an organization’s mission and values in the strategic planning process is always the first step. To a few organizations, this step would include revisiting and occasionally reworking the mission and values if necessary. To some organizations, it would be the first time they are sitting their mission and values. “Mission statements define the nature, purpose, and role of organizations; focus resources; and guide planning” (Keeling 213). They represent the route wherein the organization is proceeding.
The goals created for the organization have to be aligned with the strategic goals and overall mission of the entire organization.
In general, it is hard for foreign companies to establish themselves in the Asian market, especially in China, because of the strong cultural background. It will not work out well for a foreign company to adapt its marketing model to the Chinese market. Marketing models such as direct marketing of the brand, which works well in the American market, is likely to fail in the Chinese market. Although Groupon has spent millions into marketing its brand on the Chinese market, the Chinese customers were not ready to see the brand’s products being better as the one of its competitors. Chinese customers are less likely to be loyal to any brand due to their low levels of indulgence.
It relates to the purpose of the company and what they want to achieve in the future. The mission goes beyond the vision as it explains the company’s goals and objectives more clearly. It also mentions how this will be accomplished. The last step is to create a strategy based on the defined vision and mission. (Miller, 2014) Tesla’s mission is ‘to accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible’.
Introduction Visual and performing arts tend to act as separate entities within the field of education; considerably isolated from the majority of academia, these sectors are often considered to be secondary or elective options after completing primary education. The arts are an essential part of a well-rounded education, however, when an institute begins a budgeting process, the arts are rarely considered a top priority. For example, during periods of recession many public schools within the United Stated were forced to cut visual, performing and musical arts programs, despite studies that proved the exposure to the arts to be beneficial for students both academically and in extracurricular activities. Learning in an art-infused environment
The company’s logo and monogram being seen on their products is something which is easily recognized by every customer. It is not only well known but has a rich history. Louis Vuitton is known globally and has a strong image in Singapore, China, Hong Kong and Japan which are leading financial hubs and individuals with high net worth. Largest luxury brand with exclusivity Traditional craftsmanship is not compromised by Louis Vuitton as these products are made to fine details and of exquisite material, discount and promotion does not happen and defective products are disposed immediately as written in their policy. Louis Vuitton products are highly priced due to superior quality, degree of scarcity and exclusivity.
The spread is organized according to per capita basis in these countries. Besides, the mission of the company is to provide a complete range of products to the consumer in relax and pleasant environment. Other than that, the workforce also play a big role. The company has employed around 45,000 workers in its retail store shop where each of them is well