Hospital Mission Statement Analysis

Mission statement is an important aspect of strategic planning however concern has been raised regarding its impact on firm performance (e.g. Krohe 1995; Mosner,1995). Authors (Bart and Hupfer, 2004) recognize the need for empirical investigation of mission statements that is specific and provide practical outcome for the locals. (e.g. Gergen and Thatchenkery, 1996). People often fail to recognize that:
[…] business recipes…reflect the circumstances in which they developed and cannot simply be transferred to qualitatively different environment (Whitley, 1992, pp.125-6).
The goal of this journal is to provide beneficial information and recommendation that is relevant to Canadian hospitals, especially to parties involved in hospital mission

There are a wide range of definitions for mission statements. Ranging from David (1989), who advocate mission statements to contain nine important content categories, while others argue for straightforward definition (Campbell and Yeung, 1991; Klemm et al, 1991). One example on specified mission statement definition:
[..] Embodies the business philosophy of the firm’s strategic decision makers, implies that image the firm seeks to project, reflects the firm’s self-concept and indicates the firm’s principal product or service areas and the primary customer needs that the firm will attempt to satisfy.” (Pearce and Robinson, 1994,

Grand inspiration
Authors’ findings indicate that mission, vision and values are integrated with the hospital’s overall purpose. The grand inspiration factor provides employees a source of physical and emotional rewards. Employees are inspired to work as they know they are contributing to the society through the hospital that has greatness set within reach.
These three other mission factors are less commonly found in mission statements (Bart, 1997a, b, 1998, 2000; Pearce and David, 1987) and authors believe that their presence is a function of the particular institutional context mentioned above.
5. Location and technology
The location and technology factor adds depiction to the product/market. An institution, to define its technology basically shares detailed information of its services (e.g. teaching hospital, acute care, tertiary, community, and so on), while the corresponding location information indicates their accessibility. Politicians and local citizens are more likely to show support and take pride in it if the location is