Mission Statement Of Starbucks

Missions Statement The mission statement of Starbucks is “ to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time ” and live with the principle every day.

The principle of how we live that every day are separate to Our Coffee , Our Partner, Our Customer, Our Stores and Our Stockholders.

Our Coffee - It has always been, and will always be, about quality. We’re passionate about ethically sourcing the finest coffee beans, roasting them with great care and improving the lives of people who grow them. We care deeply about all of this; our work is never done.

Our Partner - We’re called partners, because it’s not just a job, it’s our passion. Together, we embrace diversity to create a place where each of

Moreover, it also helps make the business be famous and build trust and confident in mind of customer.

Core competencies of Starbucks is focus on the quality, outstanding of customer service, quality of product, care of the employees. From the beginning Starbucks focused on freshly roasted and poured coffee with a high quality that once customer tasted they would not to drink anything of lesser quality. Since then the company has focused on maintaining this core competence in all of its stores, nationally and internationally. Over the years Starbucks has gone from offering fresh brewed coffee to a whole range of offspring products such as Lattes, Frappucinos, and

As the beverage have their name customer will snap a picture of the beverage before they drink so that they can upload it and share to their friend too. Starbucks also known as a luxury enjoy to other so the customer is helping Starbucks to doing a free advertisement too while their upload their beverage on to internet.

2.1 Assess the positioning strategy

Starbucks has positioned themselves as a higher respected brand on the world. Starbucks also positioned itself in a way that it can distinguish their products from competition, which gives them an advantage.

Starbucks positioning strategy is customer act as the based, which allow them to give customer the best service while they purchase at Starbucks. Starbucks hold onto their sustainable competitive advantage in term of their customer satisfaction as well as their employee satisfaction.

Starbucks marketing strategies even though unusual has been very successful since the last 40 years. As long as Starbucks fulfils its customer’s want and needs, Starbucks will continue to be a leading force in the