Mixed Bundling Pricing Strategy

1324 Words6 Pages
On suggestions, as disclosed by Ayamas restaurant manager (Puchong branchers), Mahmood,F. (2016) strongly believed in order to improve the strategy, both optional products pricing and mixed bundling pricing strategy, should be used in conjunction with the other elements of the Ayamas marketing mix. In reality, sometimes Ayamas branches manager make the mistake of leaving the price the same. So in actual fact, the both strategy mentioned should adjust throughout the product’s life cycle, Ayamas price strategist should set different prices depends on the product introduction, growth, maturity and decline. For instance, Ayamas frozen food product like plain chicken meatballs demands already in maturity stage of Ayamas product life cycle. Thus, Ayamas used the maturity stage as an opportunity to innovate and redesign the new way of plain chicken meatballs packaging along with using the bundle pricing strategy to introduce new product. The BBQ…show more content…
One major advantage using product bundle pricing, it can promote and help the sales of products customers might not otherwise buy. Thereby, the combined price must be low enough to get customers to buy the bundle instead of selection of Ayamas single products. Despite that for the company, pricing these options is not easy. Ayamas must decide carefully which potential product to include in the base price and which to offer as options. To highlight, the frequent changes in Ayamas optional products pricing and mixed bundling pricing strategy, are often accompanied through changing customer’s preferences, tastes, eating and purchasing habits. Accordingly, the success of suggestions given depends on the company’s ability to anticipate and response to changing customer’s preferences, tastes, eating and purchasing habits that affecting the strategy
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