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Mkt 421 Week 4 Basketball Marketing Plan

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As the marketing manager for the discounted retail store in Brooklyn, NY, I have been asked to evaluate a marketing plan for three different selections of basketballs. Basketball (1), Wilson courtside Brooklyn Nets outdoor rubber basketball, basketball (2) Spalding indoor/outdoor basketball and basketball (3) Spalding official NBA basketball. Each basketball is uniquely structured and offers our potential customers different options based on our customer surveys.
Our marketing team has provided me with a marketing analysis based on customers who shop at the discount store; with the following information, our team believes that basketball (2) two is the best choice among the three balls. Basketball (2) offered a few different features from …show more content…

The product mix is the collection of products and services that a company chooses to offer its market. Pricing strategies range from being the cost leader to being a high-value, luxury option for consumers. (Hearet Newspapers, 2017) A number of different strategies can be used to determine the price of a product Cost-Plus pricing is a retail markup used by many companies to ensure a profit is made (How Business Works, 2015 p. 186). The recommended pricing mix for all three basketballs would be pricing mix 2. The decision was based on the customer’s average income of $55,000 a year and the target group of ages 14 to 35 years of age. If you the company were to increase the cost of the basketballs, the cost increase would drive the customers in another …show more content…

The logo in brand direction 2 is best suited for the company. Brand direction 1 was boring and it did not catch my eye. The logo shows a player playing basketball something consumers can relate to, brand direction 2 also used the parks name in the brand direction, and this is a great way to grab consumer’s attention. Spalding basketball built with the highest of quality for Indoor/Outdoor use. Take your game to the professional level with one of our more budget friendly balls. When it’s your turn to take it to the hoops, use a Spalding basketball it will never let you

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