ipl-logo

Mkt 421 Week 4 P's Marketing Strategy

1479 Words6 Pages

NAME – HARJIT SINGH ID- ND14511 Marketing is communicating the value of a product, service or brand to customers, for the purpose of promoting or selling that product ,service , or brand. The main purpose is to increase sales of the product and profits of the company

P 's Marketing
Product-product are the goods and services that your business provides for sale to your target market. When developing a product you should consider qualiy, design, features, packaging, and customer service.
Place -Place is in regards to distribution, location and methods of getting the product to the customer. This includes the location of your business, shop front, …show more content…

1.3 Customer service standards are developed to satisfy identified customer requirements and are fully communicated to all staff in a manner which secures their commitment and support.
Ans:-The organizations definition of quality service-Wal-Mart is providing good quality of products at the low price which help the people to save money and live better.
How the customer requirements and are fully communicated to all staff in a manner which secures their commitment and support -The mission and vision statement can acquire knowledge about Wal-Mart’s New staff should provide training programs and the high level of customer service to their customers will be able to provide. And also that they can understand the situation and they can take action according to the situation.
How quality services are implemented and monitored –As a matter of first importance they ought to give preparing system to their staff .so they can take in the ethic qualities, can change their state of mind. So they will have the capacity to go to their customers after that they can sort out meeting furthermore they can do some gathering examinations and notification that the amount of change get the customer’s

Show More
Related

  • Target's Corporate Fact Sheet

    560 Words  | 3 Pages

    Since the company was founded as a corner store, the company’s business plan has always emphasized on expect more, pay less brand promise that sets it apart from its chief rival, Walmart. Although, Walmart is known for its low prices and offers a large selection to its customers; it’s customer service is often found to be nonexistent. This

    Read More

  • Hrm 531 Week 6 Marketing Plan

    743 Words  | 3 Pages

    An action program is created so management can take corrective action to close the gap between the goals of the company and performance. It answers the questions on what will be done, when will it be done, who will do it and how much will it cost (Kotler & Armstrong, 2016, p. 57). The marketing plan will guide the company throughout the year and help achieve goals that are set. Mattel’s CEO, Georgiadis has an aggressive plan to refresh the franchise and improve both the offline and online experience (Berr, 2018). This encompasses management to work together and find new processes and procedures to update the way the company does business and how the toys are being made.

    Read More

  • Windshield Survey Summary Sample

    771 Words  | 4 Pages

    These businesses include community centers, barbershops, daycare centers, grocery stores, and fast-food restaurants. The houses located within this streets community varies including dorm rooms, boarding houses, and residential homes. The structure and landscaping of each building, business,

    Read More

  • Compare And Contrast Dillard's Vs Macy

    834 Words  | 4 Pages

    The men's department is also purposefully placed next to the shoes, cosmetics and the perfume departments. The product placement is intentional and is designed to attract consumers to other departments The furniture and house ware departments are typically placed in less traffic areas, as they generally require more space and are typically less

    Read More

  • Marketing Strategy: Trader Joe's Business Strategy

    1120 Words  | 5 Pages

    For the business-level, Trader Joe’s adopted a differentiation focus strategy. According to our textbook with this strategy, Trader Joe’s seeks to differentiate in its target market. They rely on providing better service than broad-based competitors. Specifically, they focus on the special needs of the buyer in other segments (Dess, Page 159). Joe’s differentiates its self from other grocers by providing a unique shopping experience fortified with their private label goods and great service from their crew members.

    Read More

  • Swot Analysis Of Trader Joe's

    1012 Words  | 5 Pages

    Some markets choose to provide the lowest cost possible to their costumers and some of them choose to sell spatialized products to their customers. The SWOT analysis provided useful clues about the future of

    Read More

  • Hilton Garden Inn Marketing Strategy

    1248 Words  | 5 Pages

    KETING STRATEGY A marketing strategy is a process or model to allow a company or organization to focus limited resources on the best opportunities to increase sales and thereby achieve a sustainable competitive advantage. Or it is a process or model to allow a company to focus limited resources on the best opportunities to increase sales and there by achieve sustainable competitive advantages. The marketing strategies of Hilton Garden Inn are as follows. Philip Kotler defines marketing as a social process used by the people, individually or in a group to achieve what they want by the creation or exchanging their product details and their values with others.

    Read More

  • Walt Disney Product Life Cycle

    1009 Words  | 5 Pages

    Marketing strategy Customers Youth, families, tourists, older customers and the middle working class Product life cycle. According to Kotler, P. & Gary, A. (2011), the product life cycle has five stages namely product development, introduction, growth, maturity and decline stage. The stages are determined by the market share of the product.

    Read More

  • Case Study Of METRO Cash & Carry

    1229 Words  | 5 Pages

    3. INTRODUCTION Today retailing services has become very much important in the competitive environment. Customer service quality has been widely used by the retailers as one of the important strategy. Retailing is the second largest employment provider after agriculture.

    Read More

  • Walmart Human Resource Management Analysis

    1275 Words  | 6 Pages

    INTRODUCTION Human resource management is the strategic approach to the management of an organization 's most valued assets - the people working there who individually and collectively contribute to the achievement of the goals of the business (Armstrong, M., 2006). In other words, human resource management is a to work with employees, and for the employees, to help them solve their problems. Therefore, human resource is a complicate department, as they deal with people who already work there, they also deal with several issues which happen among new employees, such as recruitment, selection and so on. Nowadays, employee retention becomes one of the most significant issue in the organizations, and managers are aiming to find the best employees

    Read More

  • Maxis Marketing Strategy

    1706 Words  | 7 Pages

    2.0 Introduction Starting with branched out from Binariang GSM Sdn Bhd as a subsidiary, Maxis Communiations Berhad (Maxis) is a service provider company for telecommunications and internet technology in Malaysia. It was begun in 1995 where the company used the dialling prefix identifier of ‘012’, ‘014’ and ‘017’. The company offered 900 and 1800 MHz Global System for Mobile Communications (GSM) band. After that, the company uses the 2100 MHz Universal Mobile Telecommunications System (UMTS) band in July 2005. Besides, Maxis was the first to introduce 3G services in this country.

    Read More

  • Macroeconomic Factors Affecting Apple Company

    2241 Words  | 9 Pages

    MACRO ENVIORNMENT: Macro environmental factors are those irrepressible external factors that affect the company’s decision making process. These factors include demographic, socio-cultural, economic, political-legal and also the natural factors. Demographic factors – Demographic factors include age, sex, religion, location, thickness, occupation etc. Apple Company has 217 stores in United Stated and about 273 stores worldwide.

    Read More

  • Starbucks Value Proposition

    1586 Words  | 7 Pages

    Customer satisfaction is at the core of their actions in every step of their supply chain. The company offers different products in their stores, letting the customers decide whether to consume them

    Read More

  • Marc Auge The Importance Of Non-Places

    326 Words  | 2 Pages

    Some non-places in our society are leisure places such as shopping malls, or transportation areas such as airports or train stations.

    Read More

  • Nike Consumer Behaviour

    1301 Words  | 6 Pages

    Consumer behavior towards Nike products Marketing is collaborating the value of a product, service or brand to customers, as a driving force to promote or sell that product, service or brand. Marketing procedures and skills embrace selecting target markets by carrying out a market analysis and market segmentation, as well as taking into account the consumer behavior and advertising a products value to customers. Marketing is the utmost vital aspect of developing and enlarging your business, and is a speculation that will recompense for itself over and over again. The term “marketing mix,” was first devised by Neil Borden, the president of the AMA (American Marketing Association) in 1953.

    Read More

More about Mkt 421 Week 4 P's Marketing Strategy

Open Document