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Motorola, Chapter 27: Mobile Analytics

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Chapter 27: Mobile Analytics
First mobile phone was released in 1973 by Motorola, its work was make a call wirelessly. It was a big technological step in the information age. Now days, our mobile phones offers is more than much more than just a wireless calling device. The existing mobile devices are capable of connecting us with the Internet.
Now mobile phone becomes fundamental element of whole economy, it has reformed the way of doing business. Mobile phone revolution gives some new ways and options for our businesses.
Figure 27.1 shows common uses of mobile phones: Figure 27.1: Common Mobile Uses
Rapid growth of data on mobile devices is driving the need for studying the behavior of mobile users. As we know the web analytics studies the behavior of website visitors, in a similar way, we need to have mobile …show more content…

PPlaced:Placed has signed up several developers, and their apps send from 17 to 20 million locationsback to the company every single day.

<H2> Real Time Analytics Tools
Billions of people in the world use mobiles to surf the Internet, compelling business organizations to promote their products and services. Mobile technology is omnipresent, and users are always connected to each other, thus increasing the virality of any message. It has now become a necessity for organizations to analyze the data as soon as it is received, to stay ahead in a competitive scenario. Tools such as Google Analytics and Localytics help in real-time analyzing of the data.

Following are some other commonly used real-time analytics tools:

PGeckoboard:Geckoboard collects data automatically and allows users to make instant decisionson the basis of real-time metrics.

Figure 3 shows the home page of Geckoboard

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