Mobile Banking In India Case Study

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10) Devanandan (June 2013) - The main objective of this study is to identify the mindset and analyze the security issues in Mobile banking among the banking customers in India. The scope of the study were mobile compatibility, mindset about Mobile banking, comfort level with existing system, availability of facilities, security issues, etc. The main issues and challenges for Mobile banking determined in the study was the rapid technology development in Mobile technology like 2G, 3G, and 4G. The customers are mostly using ATM and online banking services. Most of the customers feel comfortable without Mobile banking. They also feel, there are chances of misuse in Mobile banking due to mobile handset theft. Based on the online survey, it is…show more content…
Gomathy Thyagarajan (Aug – 2015)- The smart phone revolution in India has paved way for an unprecedented growth of Mobile Commerce and Mobile banking in India. Mobile banking is already the largest channel for banking transactions but the adoption is mostly high only in some urban areas and metro cities but very low and untapped in rest of the country. In this backdrop, it is highly imperative to understand the reasons as to why some consumers are hesitating to adopt m-banking. This review paper aims to succinctly review the existing literature on Mobile banking carried out worldwide and in India. The review paper has also made an attempt to synthesize the results and highlight the factors that affect Mobile banking adoption in India and Worldwide. The review results indicate that trust, perceived cost, perceived ease of use, perceived credibility, perceived usefulness, easiness of usage, facilitating conditions and social influence are found to be important factors that influence consumers’ adoption of Mobile banking. The most common usage for Mobile banking continues to be checking account balances and transferring…show more content…
The purpose of the study is to investigate determinants of Mobile banking adoption based on an individual’s benefits and costs of adopting mobile banking. There are several factors that determine the customer satisfaction of mobile banking in India and they are efficiency, security, cost effectiveness, fulfillment, problem handling and correctness in results. This paper aims to analyze the customer response and customer satisfaction of mobile banking through these factors. Mobile banking is one of the alternatives e- channels available to customer for quick and efficient of service at anytime and anywhere to use. Banks can also use to unable the banking for increasing the efficiency of their staff create a platform their better customer service and improve relationship with their customers. Mobile Banking services provide more personal and intimate relationships. This paper examines consumer satisfaction of a new electronic payment service as mobile banking and the factors influencing the adoption of mobile banking
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