Commercially, a mobile analytics is the study of data collected to: • Track sales • Keep the customers engaged • Convert potential buyers into buyers • Analyze screen flow • Analyze visitors’ demographics and preferences • Analyze M-commerce activities by keeping transactions track and identifying revenue sources • Track Uniform Resource Locator (URL) or links that users surf on their mobile phones Note: Mobile commerce or M-commerce refers to the delivery of electronic commerce capabilities directly into the consumer’s hand, anywhere, via wireless technology. <H2> Mobile Analytics and Web Analytics Mobile analytics has several similarities with Web and social analytics. It would be helpful to note important differences between emerging area of mobile analytics and the web analytics. Figure 27.3: Mobile analytics vs. Web analytics The key factors that differentiate mobile analytics from Web analytics are as follows: Table 27.1: Differentiate between mobile analytics and web analytics Factors Mobile analytics Website analytics 1 Segmentation Mobile analytic is applied for location-based segmentation.
Apart from sending the general promotion, through sending the coupon also can create a real value via mobile advertising (Pousttchi and Widemann, 2010). For instance, mobile users given the opportunity to participate in sweepstakes by key in certain short code provided by marketers on its products and advertisements in order to get the company to text them back via their mobile devices (Leppäniemi and Karjaluoto, 2008). In brief, it provides a good platform for marketers knowing which target audience is really engage with their products and
Perceived usefulness also refers to the advantages that mobile banking offers and whether using a mobile phone is useful for performing financial transactions. (Aldás-Manzano, et al., 2009). 2.6 Limitation of TAM model TAM does not highlight the barriers to the adoption of a technology. TAM solely does not sufficiently explain people’s decision to adopt a technology and it should rather be used as a base model which should be extended with additional variables based on the technology being studied. 2.7 Discussion of Conclusion It is important for the service providers to increase the rate of adoption of mobile banking users.
Despite the mobile wallet market surging in India, with rising penetration rate of mobile devices, increasing internet user base and the growing support from the government of India, not much people are willing to replace their plastic cards by mobile wallets and still not enough acceptance behaviour. However, consumer adoption is crucial for the success of mobile wallets. The adoption of mobile wallets is yet in its early stages but marketers are very much eager to see the widespread adoption of this new technology. Hence, the practical need is to have a better understanding of the factors that influence mobile wallet adoption. Although several researches have been conducted on different aspects of mobile related technologies and payment systems but empirical researches on the adoption of mobile wallet is limited.
For this , Samsung will expand marketing programs based on customer relationship management ( CRM ) at the level that can be applied to all products. Samsung also will develop a digital network by improving the compatibility between products with the best solutions to serve our customer. Samsung electronic place and will continue to place our consumer needs as the main thing driving the market for a company who can be trusted. One way of Samsung to run CRM using Facebook. Samsung use Facebook and create their self part in Facebook to their activities especially sales, marketing, and to give serve of customer.
Chapter 2: Literature Review 2.1 Introduction In the research, we need to investigate the predicting consumer intention to use mobile service. This chapter will discuss about five main variables such as self-efficacy, perceived financial resources, perceived credibility, perceived usefulness and perceived ease of use. 2.2 Self-efficacy According to Fidani (2012), the more confident an individual is in his/her technical skills or greater the experience he/she has with a mobile phone, the more likely that intention consumer to use mobile service would be highly adopted. Applied to mobile banking services, self-efficacy describes consumers’ judgments of their own capabilities to obtain product information and purchase products or services with
Thus, it will achieve high-level of customer satisfaction. As a manager of the public sector bank, I would like to implement the new emerging trends in CRM such as Mobile CRM and Social CRM to acquire, retain and create lasting relationships with the customers. Mobile CRM: It is an application that allows remote employees to interact with customers and access and update their data, using mobile devices such as smart phones and tablets. The advent of a number of smart phones worldwide has led organisations to use mobile phones as a key medium for customer engagement. The benefits that the introduction of Mobile CRM will bring to the public sector bank are: o It will allow the bank to reach out its customers quickly o It will increase the sales productivity and effectiveness of the bank.
It is about the involvement and engagement of the consumers/customers towards the brands through digital media. The identification of the opportunity gap to fulfil the gap was to find the success factors related to the customer engagement to let the existing as well as the new players of the fashion market to build brands and engage customers through digital media. 3.2 Research Objectives RO1: To get an overview of Indian Digital Advertising Industry scenario. RO2: To study the utilization of social media in order to build brands. RO3: To find out which brands are engaging the customers more.
MNO-Centric: Banks have been in control of financial transactions for a long time, acting as issuing banks (owning customers‟ accounts), acquiring banks (owning merchants‟ accounts), and clearing houses (clearing and settling transactions between the issuing and acquiring banks). Mobile network operators (MNO) are quite new to this business. Their billing systems have been used until today for billing customers solely for the mobile services they offer within their network. That has been changing lately with pre-paid accounts and emerging data services, where content is produced and provided by third
Once the user preload a specific amount onto the Digital wallet, he or she can utilize that amount for daily services such as travel, food and utilities provided the wallet is accepted at the point of sale. Payment Banks, an agenda in the India’s financial inclusion initiative, uses mobile as the channel for delivering banking services over traditional branch banking. Payment banks differentiate their business models in terms of new and targeted product offerings like their acceptance at Railways/Buses, Grocery Stores, Mobile recharge outlets