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Mobile Marketing Conclusion

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Chapter 4 – Results and Discussions 4.1 Introduction This chapter addresses the results obtained through the quantitative approach. The first section consist of the demographic profile concerning gender and age. The results and discussion is based on the hypothesis that has been discuss in the chapter one. Our study based upon the influence of mobile marketing on consumer behaviour need to satisfy those hypothesis. 4.2 Demographic Profile From the survey result; Forty point three percent of respondents were male whereas fifty nine point seven percentage were female. This survey shows that 59.7% of females are more targeted toward mobile marketing compared to male having only 40.3%.It noted that there are a high percentage range of 79.8% …show more content…

Deviation T-Value Sig. (2-tailed) Mobile marketing messages supplying games and prizes attracts me 2.93 1.185 -.940 .348 Products offered via mobile marketing are clear, exciting and attractive 3.22 1.059 3.216 .001 Entertaining messages have a bigger effect on me 3.06 1.088 .786 .433 Statement for Informativeness Mean Std. Deviation T-Value Sig. (2-tailed) Mobile marketing allows target audience to receive information on the product 3.63 .927 10.273 .000 Mobile marketing provides clear information on the products 3.27 1.004 4.129 .000 I accept information received through mobile marketing 3.18 1.020 2.703 .007 Information received via the mobile phone force me to consider its advertised product 2.91 1.099 -1.254 .211 Statement for Irritation Mean Std. Deviation T-Value Sig. (2-tailed) I have the tendency to ignore the huge amount of marketing messages send via mobile phones 3.80 1.143 10.721

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