• In 2007, introduction of Smartphones was the next major impact in mobile marketing history. Among other smartphones, launching the first iPhone was revolutionary. As consumers lifestyle were changing, advertisers try to directly transfer desktop advertisements on to mobile (Claytor 2016). • In 2014, more mobile applications were introduced which facilitated mobile advertising for the purpose of perfecting information. • In 2015, companies started presenting a variety of mobile advertising to ensure the best possible user experience.
In this competitive modern business era, all kinds of industries need struggle harsh to stay ahead of their leading rivals. Recent advanced technologies have assisted businesses to make their complex operations more efficient and quick. Nowadays, mobile apps become the latest business trend that has been adopted by almost all industries in order to reach their global audience as well as stay connected with them quickly with several other benefits. In order to gain benefits from mobile app such as build a relationship and loyalty with customers, enhance brand awareness, visibility, accessibility as well as increase sales, strengthen brand, and many more, most of the industries have started developing mobile app to strengthen their core business activities and increase growth. Based on RED HAT Mobile Maturity Survey, shows that 90% of organizations had increased their investments in mobile app in 2016.
From an IT perspective, both companies had the need to develop a mobile application that met the needs of each respective company and its staff. Both applications needed to be powerful enough to handle the needs of the business and potential requests, but be simple enough to increase efficiency. Both companies also collaborated with a software developer to ensure that the application was effective, efficient, and accessible. Both companies rely on customer service to drive their business; therefore both companies are able to benefit from the concept of going mobile for their representatives that are in the field. Both companies expressed that the need for the ability to assess all customer data quickly and efficiently drove their push for the mobile technology.
The mobile phone emerged as a primary tool for personal communication worldwide. The mobile phone phenomenon is unique in the history of telecommunication and consumer electronics markets the spurt of mobile phone usage have altered the life structure of the people around the world not just as a talking device but also a necessary social accessory. The spectacular growth of mobile phone usage has been fuelled by the evolution of mobile phone technologies, both in terms of performance and presentation. Mobile phones have become a necessity for many people throughout the world are at the leading edge of this key social change. The ability to keep in touch with family, friends, business acquaintances and access to email are only a few of the
Purchasing of smartphone has been increasing among the consumers in the recent time. There has been rapid growth and competition among the mobile handset manufacturing companies due to decreased rates for mobile handsets. Nowadays; It has been found that a mobile phone with almost every person. Thus it is of significant interest to assess the consumer’s view on purchasing (what the consumers want, what they are buying and why), necessity and spending money on mobile phones. However this report does focus on consumer behavior towards smatphones but also reveals the importance of Operating System in consumer decision making process.
Ultimately, both are aimed at gaining and/or keeping customers and stimulating sales. One would usually mean the Web referring to digital marketing, however, due to the increasing role of mobile devices in people’s lives, the so-called ‘mobile’ marketing is gaining weight as part of digital marketing. For the sake of this research, only marketing on the Web will be taken into consideration, and will be referred to as ‘Online marketing’.
I. Introduction Mobile devices are broad especially in from factors. The most common mobile devices are smart phones and tablets. There are numerous play store wherein every users of these popular mobile devices can download countless mobile games which will help them entertain themselves. The exploding popularity of mobile devices has led to a market where new devices are being released, new programs are being developed, and new features are gaining and losing popularity very rapidly (Hanson, 2011).
Strong brand names can have positive effects on consumer perception and preferences. Mobile phones have become an inevitable part of personal communication today. Majority of the people, irrespective of their age, income and geographic location, have accepted it as a necessary aspect of their day to day lives. Mobile phone industry all over the globe is currently passing through a turbulent business environment due to heightening competition as well as the continuous changes in the tastes, preferences and requirements of the customers. Due to this, the players in the industry constantly engage in innovation and differentiation to meet and satisfy consumer
This article discussed the birth and evolution of the said two through extensive literature review of several papers, recommendations for the future mobile social media applications, and the face of the future mobile social media. Yadav, Joshi and Rahman (2015) concluded that social media applications are integral part of mobile marketing hence, firms or companies adaption of mobile marketing is a must, but they must also take into mind the rules that surround it and the risks that it entail. The authors have then stated three recommendations for the betterment of the mobile social media applications in the future which are to make the mobile social media applications part and parcel of consumer’s life, to customize the social media applications, to engage the customers through conversations and to promote user generated content creation and word of
Now days, most of the cell phones are addressed as ‘smartphone’, as they offer more advanced capabilities to make a voice call, video call, SMS, and MMS, smart phones has been as a new technology. We consider their purchasing decisions and behaviors as well as create a viable understanding related to their marketing, product such as mobile phones on new technology. Which had the first commercial mobile phone was launched in the 1970s; mobile technology has created a game-changing disruption in the telecommunication industry, collect from Wikipedia. But the new technology, it has been smarter and sophisticated with multi-functional application and has changed the name become smartphone. Importantly, smartphones now provide access to millions of mobile applications (apps) which offer a worldwide service