Mobile Phone Case Study

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The mobile phone emerged as a primary tool for personal communication worldwide. The mobile phone phenomenon is unique in the history of telecommunication and consumer electronics markets the spurt of mobile phone usage have altered the life structure of the people around the world not just as a talking device but also a necessary social accessory. The spectacular growth of mobile phone usage has been fuelled by the evolution of mobile phone technologies, both in terms of performance and presentation. Mobile phones have become a necessity for many people throughout the world are at the leading edge of this key social change. The ability to keep in touch with family, friends, business acquaintances and access to email are only a few of the reasons for the increasing importance of mobile phones. Mobile phone offering features such as voice and SMS coupled with mobile internet applications, multimedia functionality, high speed data processing proficiencies, and inbuilt GPS capabilities are fast becoming a viable alternative among customers today. Smartphones are currently witnessing high growth due to a host of factors, such as lower product cost, improved handset design, high quality features and functionalities, the expansion of global mobile email and browsing services, the emergence of 3G and 4G network technologies. As a result, the global mobile phone and smartphone market is expected to be more than 350 billion dollars by 2016. The Indian market is poised for another
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