Consumer Preference In Cell Phones
The research is based on the topic “Comparative Analysis of Consumer Preference for Different Features in the Cellular Phones in the Current Scenario.” The objective of the study is to measure the level of consumer preferences for different features in the mobile phones in the present time and also about the different needs and demands which consumers have in mind while purchasing a mobile phone in respect to the features which a mobile phone offers. The research includes the mobile phones and their respective features of almost every major player in the cellular industry at present in the Indian market like Samsung, Nokia, HTC, Apple, Sony, Spice, etc.
The sample size for the research is 200 respondents which includes 100 students (1st/2nd
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The research contains a survey to find out the features which are mostly preferred nowadays by the different consumers and also about the recent trends in the cellular industry. The research study lays an emphasis on different innovations in respect to the features which the different brands in the mobile industry are continuous implementing in order to survive efficiently in this highly competitive current market and the different steps which these brands can take in order to have an edge over their competitor …show more content…
Features like cost, camera quality, battery life/duration, looks, brand, inbuilt memory/RAM, processor, etc. have high consumer preference in comparison to other features like screen quality, extended warranty, recommendation from family, recommendation from shop outlet, pixel density, menu specialization, etc. which have a low consumer preference. Features like price, battery life/duration, looks/physical appearance, etc. are mostly preferred by female consumers and features like processor, apps supportive, etc. are mostly preferred by male consumers. When the comparison is being done in the category of males vs. female consumers, then features like price, camera quality, battery life/duration, brand, etc. are mostly preferred by female consumers and features like processor, OS, RAM/inbuilt memory, etc. are mostly preferred by male consumers. Also features like screen size, size of the phone, Bluetooth, sound quality, games, etc. have almost equal preferences amongst both the male and female
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