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Mobile Phone Questionnaire Essay

944 Words4 Pages

A STUDY OF CUSTOMER PREFERENCE TOWARDS SMART PHONES IN COIMBATORE

Dr. M. RAJARAJESWARI
M.Com.,M.Phil.,MBA.,MCA.,PGDIM.,PGDHRM.,Ph.D.,NET,SET
Assistant Professor & Head of the Department
PSGR Krishnammal College for Women
Peelamedu, Coimbatore, Tamilnadu, India e-Mail: hod-afba@psgrkc.ac.in
Ph.No. 99407 12812

ABSTRACT

Mobile phone markets are one of the most turbulent market environments today due to increased competition and change. The increasing trend in Smartphone among the people is the main reason that has amplified the interest to research on the topic. People’s obsession about the Smartphone has been increasing rapidly. The present study was done to investigate the preference towards the technical mobile phones by the people with reference to the Coimbatore city. A questionnaire was designed to evaluate customer preference towards the modern mobile phones through which the data has been collected from 200 respondents, in order to get the needed information a structured questionnaire was issued to mobile phone user.
INTRODUCTION …show more content…

Strong brand names can have positive effects on consumer perception and preferences. Mobile phones have become an inevitable part of personal communication today. Majority of the people, irrespective of their age, income and geographic location, have accepted it as a necessary aspect of their day to day lives. Mobile phone industry all over the globe is currently passing through a turbulent business environment due to heightening competition as well as the continuous changes in the tastes, preferences and requirements of the customers. Due to this, the players in the industry constantly engage in innovation and differentiation to meet and satisfy consumer

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