ipl-logo

Mobile Shopping Research Paper

1242 Words5 Pages

2. MOBILE SHOPPING 2.1. Introduction Given that the objective of the current dissertation is to identify and understand the factors that influence m-shopping adoption from a consumer experience perspective, it is significant to have a clear view of what mobile shopping actually means for consumers and businesses. As such, this chapter provides a definition of the mobile shopping term, a short overview of its background and evolution in the past years, both globally and with a particular focus on the United Kingdom market and an initial glimpse at the main advantages and barriers to mobile shopping adoption from consumer perspective. As the primary research has been conducted within the UK population, it is relevant to understand not only the …show more content…

The research highlighted that a major reason why mobile users increasingly prefer mobile shopping is the ability to personalize their transactions, modify their settings and adapt the mobile experience the way they want. Sadeh (2002), Balaji et al. (2013) and Mahatanankoon and Vila-Ruiz (2007) discuss the issue of convenience together with the time saving benefits of mobile shopping, concluding that mobile shopping does not require a lot of time and concentration from their user, enabling faster transactions, multi-tasking and not taking as much time as computer …show more content…

Studies by Linck, Pousttchi, and Wiedemann (2006) and Mallat and Tuunainen (2008) reflected on the dominant issue of privacy and the numerous cases of hacking and abuse of personal information. These are among the major causes which have stopped or created fear among many mobile users in engaging in mobile shopping. Anckar, Carlsson, and Walden (2003) additionally mentioned the type and quality of the service that the consumers get as another major issue that has challenged the adoption of mobile shopping. Even with mobile shopping being easy and convenient, there are still some requirements for delivery of the service or good that may affect the overall quality and speed of the shopping experience. In this case, the timely delivery issues and the poor quality of the actual service or product have raised concerns (Wu et al.

Show More
Related

  • Hrm 531 Week 3 Individual Assignment

    323 Words  | 2 Pages

    The target respondents were invited to complete the questionnaire and directed them to a brief explanation of the research. If a respondent volunteered to participate they were able to read the instructions and complete the questionnaire online from any internet-connected device. Contact details of the researcher were also provided in the initial description of the form should the respondent have any enquiry regarding the questionnaire. Data were collected on 23rd December 2015 from 8 a.m. until 8 a.am 24th December 2015. The length of time for data collection was considered ideal as it allowed a sufficient amount of time for interested respondent to participate in the study.

    Read More

  • Unit 2 M2 Business Report

    1362 Words  | 6 Pages

    This is a test that Tesco confronted when entering the online business sector in south realized that they require a Korea, however Tesco knew they required a remarkable offering point. The special offering point was the comfort of doing shopping on client's cell telephone whilst going about their everyday lives. However the inconvenience to this was the items were not substantial. Clients would miss out on the experience of touching the item rather they would have a picture to take a gander at. Tesco could beat this issue by extending and offering in store encounters.

    Read More

  • Summary Of The Science Of Shopping Paco Underhill

    778 Words  | 4 Pages

    The thought of being observed without consent is quite troubling, disturbing even. Those who intrude on other’s privacy are seen as outcasts in society; spying is socially unacceptable. These individuals are often referred to as ‘voyeurs’, or most commonly, ‘creeps’. Malcolm Gladwell’s article, “The Science of Shopping” discusses the research that Paco Underhill collects as a ‘retail anthropologist’; which is obtained through hidden cameras.

    Read More

  • Hlt 362 Week 2 Individual Assignment

    58 Words  | 1 Pages

    Paul, Thanks you so much. I will spend today and part of tomorrow to rewrite the abstract to make more stronger substantial contribution to theory (Descriptive Theory) and practice of research ( Mixed Method - Qualitative Driven and Quantitative Supplementary Component Cross National Comparative). I will try and phone you if that is okay. Thanks again Regards

    Read More

  • Summary: The Effects Of Hourly Rounding

    596 Words  | 3 Pages

    Data for this article was gathered from published journal articles from 2009

    Read More

  • Essay On The Effect Of Temperature On Osmosis

    1159 Words  | 5 Pages

    In reference to a study conducted by Irfan Nadiadi and Sarah Mugharbil (2007), the end results of

    Read More

  • Bank Of America Mobile Banking Case Study

    1764 Words  | 8 Pages

    Bank of America: Mobile Banking This essay is based on the case “Bank of America: Mobile Banking” which is dated on May 2012. We will first present benefits mobile banking provide to consumers and highlight reasons why many consumers haven’t adopted mobile banking yet. Furthermore, we will look into Bank of America motivation to offer mobile banking to its customers and review associated costs and risks of mobile banking implementation. Then understand what lessons can the bank learn from its online banking operations and analyze costs and benefits of having customers migrate to online banking.

    Read More

  • Fenceline: The Ecological Model Of Health

    1738 Words  | 7 Pages

    Cross, R., Lowcock, D., Warwick-Booth, L. (2012). Contemporary Health Studies: An Introduction. Cambridge, United Kingdom: Policy

    Read More

  • Urban Outfitters Research Paper

    349 Words  | 2 Pages

    It is said that what one eats is what he or she is. That is also true with fashion, where one shops is who he or she is. The customers that shop at Urban Outfitters are rebellious and creative. These customers are in the age range of sixteen to thirty years old, including men and women. The customers who shop at Urban Outfitters are not afraid to show their individuality and express their quirky ensembles.

    Read More

  • The Pros And Cons Of Psychological Research

    1861 Words  | 8 Pages

    Introduction Psychological research and its findings have profound impact on people, relationships, and institutions in our society (Willig, 2013). However, as any other study, psychological researchers are faced with enormous limitations including inappropriate designs or methodologies due inadequacy of professionals (Wang, et al., 2015), geographical differences that impacts on generalizations (Smith, 2015), and time pressure that negatively affects the quality of a research (Punch, et al., 2014). Language barrier and lack of literature or poorly done review are other factors that affect psychological research (Willig, 2013). Limitations Limited number of professionals in the psychological research is one of the key limitations to this field of study. Psychological research depends on observations, experimentation, and evidence, hence the need for critical methodological designs (Shipman, 2014).

    Read More

  • Compare And Contrast Shopping Online And Online Shopping

    851 Words  | 4 Pages

    We all know that shopping at stores requires us to go to mall or department stores in buying supplies and spend our money. Now we live in the age of internet and buying things can now be done by clicking a mouse. Because of the numerous benefits of shopping online more and more people these days prefer online shopping over conventional shopping. But which one gives us the best benefits? Our discussion centered on three differences between shopping at stores and shopping online.

    Read More

  • Impact Of E Commerce On Consumer Behaviour

    1462 Words  | 6 Pages

    Since the beginning of the 1990’s, e-commerce has radically changed consumer behaviour by introducing new retail channels (Ngai and Gunasekaran, 2007). Serious attempts to trade online started to emerge in the mid-1990s wheninnovative, technically savvy companies responded to the opportunities and challenges posed by the internet, to develop sophisticated web sites to serve customers, in their homes (Rayport and Sviokla, 1994). The present retail environment is characterised by new, store and non- store, retailing formats, a wide range of new products, use of new information and communication technologies and consequently, the changing customer needs. Moreover, the dynamic lifestyle conditions of consumers has resulted a change in their personal environment that contributes to a profound change in customer behaviour (Schröder and Zaharia, 2008). Retailing in the 21st century means doing business with customers on their terms (Mathwicket al., 2002).

    Read More

  • Benefits Of Online Shopping Essay

    1142 Words  | 5 Pages

    Online shopping has nowadays become a widely spread way of shopping among people on different continents and in different countries. Its popularity is constantly on the rise considering the spread of Internet technologies and the increasing share of online shops in the retailing business. Online shopping activities are gaining wide spread as far as they tend to provide the consumers with numerous benefits and increase the convenience of buying without leaving the house. The popularity of online shopping grows due to a range of reasons, including its convenience as well as time- and money-saving potential.

    Read More

  • Persuasive Speech On Online Shopping

    765 Words  | 4 Pages

    More and more people these days prefer online shopping than shopping in malls because of so many advantages and benefits. People from all over the world have accepted online shopping sites because of the convenience provided like from shopping in their pyjamas to convenience for elderly and disabled. Not only this, online shopping sites also provides a wider choice of products, avoiding upselling or impulse buying, better prices, good for the environment, and

    Read More

  • E-Commerce In Mauritius

    1049 Words  | 5 Pages

    Secondly, a methodology that describes the collection of data included together with highlights of limitations and thirdly key findings analysed and interpreted followed by some useful recommendations. Finally some future directions for research have been

    Read More

More about Mobile Shopping Research Paper

Open Document