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IKEA Term Paper

911 Words4 Pages

IKEA is a private retail multinational company which has a very strong stable foundation and customer base throughout the world. Selling mainly furniture, it has garnered a lot of sales and has become highly reputable to many. To date, IKEA has many stores worldwide and is constantly adapting to change in order to cater to everyone involved in the business with the best possible approach for their customers, staffs and the management. As such, with change comes the technological advances that are currently present in this era where it can affect the customer in terms of service and goods. It can be proven that, in order to match standards and compete with other retail furniture companies, they make the best of their ability to incorporate technological advances in their system. Evidently enough, in the state it is in, it has definitely helped IKEA in maintaining consistency, improving service and quality throughout all its outlets.
Mobile Technology Mobile technology is really helpful to IKEA and in general to retailers in the entire industry (Madigan, 2013). This is proven to be able to help IKEA in terms …show more content…

For example, the utilization of modern technology makes it simpler to make an order, payment made easy by allowing online payment and hassle free moving of furniture with shipping. Current modern technologies has transformed shopping into a comprehensive, enjoyable experience. For example, IKEA Catalog utilizes its mobile app to provide added services with an augmented reality feature to give consumers a virtual preview of furniture in a room, allowing for a digital test-run of brand-name products (Olenski, 2013). With current technological gadgets like Virtual Reality sets and possibility, a customer may also have an “in-depth” representation of a product

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