MVNO Case Study: Mobile Network Operator

Introduction:
“In any country there will always be customers that can be better or more cost-effectively served by a brand other than the main MNOs” – Informa
MVNOs are providers of mobile communication services that have their own customer base but not their own telecom infrastructure. In order to offer these services, they lease and use the network of a mobile telecom operator. A MVNO involves managing the two key relationships that is Mobile Network Operator and the end user. A MVNO tries to differentiate itself from an MNO by providing its customers with a variety of Value Added Services and good customer support.
MVNOs can be classified into following categories: (MVNO Models)
• Discount MVNOs- Often follow prepaid-only model as they

They expended momentous amount of capital and energy on building IT infrastructure from scratch to manage key processes like order management, provisioning, activation, and billing. Successful MVNOs tended to turn to vendors that helped them to automate these processes and their interactions with their network suppliers. But many more descended under the weight of their IT burdens or were unable to overcome complication just to conduct day to day business profitably.
Over time, MVNOs have benefitted from more mature IT offerings that pre-integrated the operational components they needed into substantial MVNE offerings. Accessing a suite of tools and processes that handled day to day operations allowed them to focus on the business of identifying addressable market segments, marketing and selling their products, and caring for their customers. These MVNE offerings tended to focus on fundamental MVNO services like voice, text, and in some cases mobile data. They automated aspects of the business like the ordering-to-activation process; billing, adjustments, and payments; POS and customer care interactions; and various transactions conducted with carrier partners, like accessing phone numbers, updating HLRs, and collecting billing data from the

Some of the key areas supported by these platforms are as follows: (Image in PPT)

Opportunities for/ Solutions offered by MVNE:
Features of MVNE:
• Enable smaller MVNO’s to be created
• Messaging Platform
• Inventory Management Capabilities
• Complete Flexibility
• Business Process Automation
• Seamless integration with MNO network(s)
• Single Point of Management
The solutions offered by MVNEs are as follows-
• Planning, implementation and management of mobile services on behalf of an MVNO
• Back office operations and IT platforms allowing MVNOs to concentrate on core of mobile business
• SIM provisioning and configuration
• Customer billing
• Customer relationship management
• Debt Management
• Value-added service platforms
• Enable to outsource initial integration with the host operator and on-going business and technical operations management.
• Network Element Provisioning
• Administration and Operations
• Support of OSS/BSS
Benefits of MVNE:
• Faster Go To Market for new services and bundles(Within 4-6 weeks)
• Reduction in large up-front