Modern And Modern Culture: Traditional And Traditional Means Of Communication

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Traditional and Modern means of Communication Traditional and modern means of communication have used extensively in the HIV/AIDS prevention programmes. An understanding of the different types of media, their functions and reasons behind choosing them is important. The term traditional means of communication refers to methods used in a specific culture for communication of ideas and dissemination of information. It is important to understand the relationship between communication and culture. When we discuss the components of culture such as art, mythology, religious practise, family, social systems, we can well understand the role communication plays in the perpetuation of culture. A number of people who live together and are bound by a culture cannot function as a group if they do not have common means of communication.
Folk Media: Folk media means media of the people. The word folklore media come from the German root word ‘volk’ (pronounced folks) which means ‘people’. Folklore refers to the myths, legends, folk tales, riddles, costumes, dances, dramas, songs, etc prevalent in a particular community. Folk medicine refers to the various means of communication available to the rural and tribal people. It does not require any special training or money for its implementation. In expensive material available locally is what is needed. The folk media is as many as 6000 folk media and traditional art forms in India.
Some of the most widely used traditional forms of

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