Maybe singers like Ariana Grande or Taylor Swift. Why do so many people associate these woman with beauty? In our society, people usually only associate beauty with physical attractiveness, what is appealing to them, or something that catches their eye. Both men and women are guilty of associating a beautiful person with how they dress and if they are wearing the right foundation for their skin tone. However, beauty has a more in-depth meaning.
Author Taylor M. Chapman vocalizes that “Being a woman in America’s media-obsessed culture also means living up to the beauty standard that advertisers set in place. Being beautiful is, in American society, the most important role a woman should fulfill” (Chapman). The mass media is one of the most powerful ways to spread messages to the youth. One of the most powerful archetypes propagated by the mass media is society’s ideal of beauty. The media perpetuates images and easily set the cultural standard for appearance in society.
Media has been present since long time ago, they presented the ultimate fashion or the ideal body. Media advertisement is our new tool to get into the young mind, to obtain something from them “buy this brand and look like the model we have, you will be loved ’’ or “ looking like thin model will give you popularity”. Women have been the more affected by this media shaming phenomenon “Studies indicate many people, especially women, measure their self-worth based on appearance” (Finley, 2012).To understand more about how media show a negative effect on our body image, we firstly need to understand what body image and media are. According to Psychology today “Body image is the mental representation one creates, but it may or may not bear close relation to how others actually see you” the perception of our own mental representation and it can be affected by several other factors such as mood,
Using celebrity endorsers, companies may easily crack into consumer’s symbolic association to an aspirational reference groups, as celebrity endorsers are perceived as dynamic, attractive and likable (Assael, 1984; Atkins and Block, 1983; Kamins, 1990). Today Celebrity Endorsement has become an integral part of the advertisement industry. In fact, celebrity endorsements are omnipresent feature of present day marketing, this whole true for the Indian perspective as well (O’Mahony.S, 1998). Celebrities are increasingly being used by marketers to get attention and recall of the consumers. Not only this, the marketers expect their brands to benefit in many more ways by linking their brands to the celebrities.
However, numerous studies indicate high agreement among raters form distinct cultures upon the attractiveness of female faces. The findings of such studies will be presented and discussed, as well as their implications. In doing so, a broader understanding of the concept of beauty and culture is necessary, which leads to the fields of evolutionary psychology, cultural psychology or neuroaesthetics. Culture has been defined in many ways throughout history. According to Kashima and Gelfand (2011), culture is set of meanings or information that is non-genetically transmitted from one individual to another, which is shared(to some extent) within a population or group and endures for some generations.
When it comes to advertising, especially for fashion and cosmetics, without a doubt, has a tremendous effect on how women see themselves and how they believe they should look in a certain way. Women’s magazines in particular have a great influence on body image that many research has been done and it has come to a conclusion that majority of young women indeed rely heavily on these articles where they value these so called ‘advices’ or ‘tips’ so much compared to other people. It is no surprise that women these days, especially young women, are very conscious about their image. From having the ideal weight to keeping updates on the latest trend in fashion, they really have it all figured out. And some can be very persistent in either achieving or maintaining these things in life.
The Reasons of Having Aesthetic Plastic Surgery Nowadays, women pay attention about their beauty more than used to be. Actually, women are paired with the beauty, especially women in the big cities, they always compare their appearances with other people, and this reason brings them to have aesthetic plastic surgery. In addition, the social value is one of reasons to have it, too. In my point of view, there are three motivations that people have aesthetic plastic surgery: the pressure from the others, the requirement to be better looking, and want to change their lives. First of all, the pressure from other people makes them be in the inferiority complex.
Mass Media could also make a strong contribution, with the implementation of media campaigns, to the dissemination of the concept of gender equality. If people see in the media the overcome of the differences between men and women will bring him back into everyday life. The Mass Media have always unconsciously affected and influenced the thinking and behavior of society. Media should focus success stories of established, successful & renowned women in spite of indecent representation of women. As an important agent of socialization shaping of gender roles, its mechanisms for checks and balances with respect to gender need to be strengthened.
Advertisements and media have a stronger impact on body images than books. The rise of technology and mass media makes people obsessed and concerned in how they look. Every individual perceive differently. Studies show that people who already have the ideal image will have a hard time maintaining it. Society's ideal body is to be slim and masculine.
Women and Beauty: Has the modern woman become obsessed with body alteration in hope to attain societal beauty standards in Singapore? Introduction The pursuit of beauty is prevailing in contemporary Singapore. From the trend of more Singaporean women opting to go for plastic surgery (Soh, 2013), to the changing attitudes towards plastic surgery (Soh, 2012), to more youths pursuing plastic surgery (Xiong, 2011) and Singapore being chosen as one of the world’s best destinations for plastic surgery procedures (Link, n.d.); it is evident that our society is obsessed with beauty, and uses body alteration as a form of this pursue. Women seek this pursue as they believe that with plastic surgery, they “gain control over their body and looks” (Luo,