Modern Day Spa Marketing Strategy
Different types of spas providing different services are established through the world gaining popularity. A rapid increase in the number of health concerned people had made the spa industry a multi-billion dollar industry. Although early spas were built around hot springs, modern day spas offer various other services such as exfoliation, manicure and pedicure and are usually combines along various other treatments. Some of these treatments such as traditional Chinese medicine, Ayurveda and Hawaiian lomi lomi massage are derived from specific countries. In order to provide the customers with value a customer friendly concept along with a brand should be developed. This assists in spa retailing which would in turn help to sustain the spa in …show more content…
Product, price, promotion and distribution are elements of the marketing mix, research, information system, planning, advertising and sales are components of the elements of the marketing mix (Kotler, et al., 1996). Spa service are intangible and perishable. It cannot be experienced prior to its purchase. The customers experience is both affected by the visible areas and any physical asset hidden from view (Magrath, 1986). Thus, effective marketing plans involve in offering physical evidence of promised service delivery. The appearance may have an effect on how the customer perceives a service before its purchase (Bitner, 1990). Hence, appealing physical attributes such as comfortable seating, ambience, relaxing music and service building design is important (Rust, et al., 1996).
No marketing program can succeed with effective communication (Lovelock & Wright, 2002).
Today the main sources of communication in terms of booking happens over the internet.
Hence, effective online advertising can bring about a positive change and lead to
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