Besides, men just have one title “Mr” while women bear “Mrs” for married women and “Miss” for “the young or unmarried women”. Marital status is considered more important for female than for male. Proverbs Sexism can be clearly found in English proverbs. They carry sexual bias against female: women are the source of bad things, trouble, absurdity, talkativeness, weakness and of course prejudice in favor of men: power, wisdom, strength.
The objectification of women contains the act of ignoring the personal and intellectual capacities and potentialities of a female; and reducing a women’s value/worth or role in society to that of an instrument for the sexual pleasure that she can produce in minds of another. The representation of women using sexualized images that have increased significantly in the amount and also the severity of the images that’s been used explicitly throughout the 20th century. Advertisement generally represent women as sexual objects, subordinated to men, and even as objects of sexual violence, and such advertisements contribute to discrimination against women in the workplace, and normalize attitudes which results in sexual harassment and even violence
2. It downplays the male contributions in the society. This Demonstrates that the feminine gender have the upper hand in the community. With this society, as any other, there are subgroups of people who cleave to different beliefs, and have conflicting values and goals to others.
Women are portrayed in several different ways in ads. There are lots of sexist ads around and most of which are about women. Sexism is defined as the attitudes based on traditional stereotypes of gender roles. In a society that men and women are competing for the same business position or looking at the big picture all genders having the same rights why are women used as sexual objects? In the “equal society both men and women live in”, the women are portrayed differently through media.
ENDER ROLES IN SOCIETY There has been a traditional belief that males are more likely to involve in powerful positions than women from the start of civilization. According to this belief, men’s and women’s roles have to be socially appropriate and they are expected to take part in certain areas. The main question that has to be answered is why these roles divided into genders. Some people believe that it is related to biology or brain structure that makes a difference between boys’ and girls’ brain development in terms of intelligence that affects a status and roles to fulfill in society.
Power relations Taking into consideration what had been said about representation of genders in The Big Bang Theory, I would like to discuss the relations of power between male and female characters. Although we can say that there are stereotypes about both men and women in this show, there is one fact that puts male characters in the privileged position over the female ones: the female characters always seem to be defined by their relationships with their male partners. For example, as I already mentioned, the character of Bernadette seems to be liberated from all the sexist and stereotypical views, but at the same time, she gets married to the most sexist characters, Howard Wolowitz, who before their marriage tried very hard to be a womanizer, seeing women purely as objects of pleasure, discriminating them based on their looks. As Rachel Redfern wrote: "Howard played the role of a disgusting, probably should be on a sex offender list somewhere, horny aerospace engineer. His goal was to get laid and so he lied to women, hired prostitutes, chased them down in a park, and was in general, completely repugnant for laughs".
According to some psychologists, women are more likely than men prefer to see than to hear, than to listen and have more trust in the visual (non-verbal) information (Carnes, 2015). Unlike men, who in society are trying to demonstrate their masculinity and to achieve high status, women are more concerned about harmony in society and support of others. Being empathetic and sensual to others lay down in women’s nature and, therefore these instincts are manifested in interpersonal communication. It is believed that women more frequently use non-verbal communication because they much easier understand the body language and nonverbal cues.
Catherine MacKinnon develops her theory of gender as a theory of sexuality. Very roughly: the social meaning of sex (gender) is created by sexual objectification of women whereby women are viewed and treated as objects for satisfying men's desires (MacKinnon) MacKinnon recognizes gender to be a socially built inequality of authority and dominance in which men are governing and women subsidiary. She claims that male’s power and female’s submissiveness both are conditioned and constructed by the society in which we live. Sexual objectification of women has remained the primary focus of male and their dominance.
Based on the article “Sex Roles” lifted from the book, Marriage, and family: Individuals and life Cycles (1985) by Hamilton McCubbin and Barbara Blum Dahl. Before digging further into the topic, I just want to give the definition of sex role. According to the article from the book, “A sex role is a part that an individual plays as a social actor – the patterns of feeling and behavior deemed appropriate or inappropriate because of her or his gender.” (pg. 189). Somehow this gave us the conventional thinking that men should show up
Since the beginning of time, both men and women grown up and evolved together throughout history. However, as times continues, their perceptions of gender and attitudes grew larger as in different time periods. For example, in the beginning of birth, the roles of women and men has been predetermined by the society that surrounds them, whereas males play a dominant role in competitions with other males for supremacy while females take a passive role, allowing males to take charge. However, in many occasions, men showed their masculinity and manipulate how the females should act in public and personal space. In particular, Fatema Mernissi’s “Size 6: The Western Women’s Harem” demonstrates how males manipulate the coexist of females in public