Modern Female Image

788 Words4 Pages

This paper proposes conducting a study on «Perception of modern female image». The purpose of the proposed study is to compare the points of view of men and women about modern women's image. There has been a significant amount of research done on the effect that fashion and beauty industry has on women. By creating unrealistic images of beauty, it has resulted in anxiety, low self-esteem, and low self-confidence in many women. Most of these negative emotions stems from unhappiness among body and appearance.
Today, image of modern woman depends on many factors. Modern woman tries to be perfect in everything. This applies to clothing, makeup, behavior and body structure. This paper focuses not only on the fashion industry’s influence on women, …show more content…

So appealing to most women about cosmetics is that it can be a quick way to temporarily solve beauty problems. Makeup is used differently in different situations because it makes women feel more self-confident. Cash argues “cosmetics use and grooming behaviors, in general, function to manage and control not only social impressions but also self-image” (Cash et al., 1989, p. 350). This study found that women viewed the ideal women as more attractive with makeup than without. The women themselves felt that they were more physically attractive with makeup, and often overestimated their attractiveness with the makeup, while underestimating their attractiveness without makeup.
A woman’s anxiety can come from hundreds of sources; beauty advertisements, peer pressure, innate feelings of insecurity, etc. It has been found that overall the beauty industry has a negative effect on a woman’s self-esteem, body image, and perception of beauty. By using comparisons, women are constantly comparing themselves to standards of beauty that society shows to them. Seeing as fashion industry has become such an integral part of women’s lives, it is becoming more and more important to understand the effect that it is having on women

Open Document