Imitated Products: Factors influencing consumer behaviour
Abstract:
India is a major market for the various brands - domestic and International. Hence, there are high possibilities that these well established brands are imitated by the local manufacturers to maximise sales and attract consumers belonging to a particular socio-economic class from the society. In the present paper, an attempt has been made to analyse the products that are imitated and also to understand the preferences and choices made by consumers.
Keywords: Imitated products, manufacturers, consumer behaviour.
Introduction & Review of literature:
Consumers make conscious decisions to spend their available resources (time, effort, money) on consumption-related items.
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The personal consumer buys goods and services for his or her own use, for the use of the household, or as a gift for a friend. The second category of consumer – the organizational consumer – includes profit and non-profit businesses, government agencies (local, state, and national), and institutions and organizations.
Big brands demand high profile branding and surely this has certainly given rise to spill-offs. The presence of imitated brands is felt in every consumer market. The consumer makes a conscious choice based on his or her preferences and purchasing power. Many consumers purchase products with little or no consideration to the brand. The misleading packaging by the marketers compel consumers to purchase deceptive products as the label or the packaging has been imitated.
Although this promises to be a wide area of research for a huge market like India, there haven’t been many studies undertaken to understand consumer behavior towards imitated products. Several studies analyze various imitated brands while there are some that also explore the reasons why companies copy
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In the second part, an analysis was made through various questions from the questionnaire to determine if there was any significant reason to purchase imitated products.
Most people have noticed products that have been imitated in the Fast Moving Consumer Goods category which includes Chocolates, chips, beverages, biscuits and also in textiles. Well known sports brands such as Nike, Adidas are the commonly noticed brands which have been imitated by marketers. There is also a substantial amount of imitation in the electronics sector and computer peripherals. Though a consumer who is an economic man taking rational decisions, there is a majority which purchases perishable goods that have been imitated for immediate consumption.
Though the market has ample imitated products to offer, most people agreed that depending upon the type of product, they would prefer it to the original. Whereas, a number of people said that they would not prefer an imitated product for an original. The foremost reasons for purchasing imitated products were because they are cheaper than the original, had value for money and had similar packaging but, they disagreed with the fact that they were better than the original and that they are similar in
One group had kids from the age of 10 to 13 in it the other group was slightly younger. The kids were asked how important brands are to them for different kinds of products. In this survey they also asked the kids how important it is that their sports shoes were from a brand. 73% of the older group answered that it is important to them. That’s a really high number which shows just how much the brands have made their way into the sports industry.
Adrienne Lafrance, in ¨Alphabet, Jigsaw, and the Puzzle of Google’s New Brand,¨ conveys a message that consumers need to take a closer look at companies because are deceiving consumers through branding. The author transmits this message through using the rhetorical triangle, diction, and rhetorical transaction. The rhetorical triangle is the first technique most authors use when writing. Lafrance wrote her article towards a tech-savvy audience and posted it in the technology section of The Atlantic.
As in the 1950’s, new products such as dishwashers and washer and dryers were mass produced and this caused wives to pressure husbands to buy the fancy new items. And this push was not limited to just buying items, as it extended into the push for new innovation and technologies. The hunger for new items and the need for new ones propelled 50’s consumerism even further. However the 20’s consumerism was different. Rather than developments in individual items propelled consumerism, 50’s consumerism was driven by mass changes in industry.
The mock article from The Onion expresses the gullibility of the consumer to believe whatever he or she is presented with and the laziness for never questioning it. The Onion emphasizes such features in an indirect way, by exaggerating the techniques used by marketer such as, appealing to false authority, using Orwellian language and logical fallacies. This creates a humorous article, which exposes a serious point The Onion tries, and succeeds, in making about the modern consumer: he is being controlled by the advertisements he sees. The first sentence in The Onion’s article clearly states marketers use of untrustworthy techniques to sell their products; “ MagnaSoles shoe inserts, which stimulate and soothe the wearer’s feet using no fewer than five forms of pseudoscience."
Essay The “competitiveness secret” Why the companies change the packaging to sell the same product? Why similar products, but with different brands are perceived as different? If the consumer perceives a product as different from the others, the company that sells this product, has a competitive advantage from the other companies. And if a company sells a particular product, it will increase its profits.
Seaver and Mr. Herbert both proposed convincing arguments about the subject. Their approaches are found to be quite different. Both address the problem with people using other people's or something like other people's ideas to sell their product. Although not always intentional, it does at times occur. Mr. Herbert's approach was kind, courteous and considerate throughout.
The variety and assortment of products in today’s world is growing heavily making consumer decisions harder and harder. Thus, the need of in-store visual merchandising be-comes relevant as never before. The more choices consumers are faced with, the more time they tend to spend while making purchasing decision, and visual merchandising may help to facilitate those choices. This reflection paper is aimed at drawing understanding on how visual merchandising influence consumer behaviour and how it stimulates the purchase de-cision.
When it comes to athletic apparel, the first company people think of is either Nike or Adidas. Why is this so? Both Nike and Adidas have done an impressive job in marketing their products, with popular spokesperson like Kobe Bryant or Derrick Rose. Nike’s success is attributed to its products contributing to the success of the athletes who purchase them. Nike and Adidas seemed as though they had control on the athletic apparel oligopoly, but recently, Under Armour has become a serious competitor to the two companies.
ALDI supermarkets, a well-known retailer in business, focused on retaining and gaining customer’s loyalty on those who were already familiar with the ALDI brand. ALDI’s main objective is getting its message across which is offering the best quality products at the lowest price possible. One of ALDI’s marketing strategies is the ‘Like brands’ by which ALDI created high quality products similar to those products of a well-known brand and competitors, but with a lower price. ALDI created blind tastes of these ‘like brands’ where people can taste ALDI’s brands and the national brand to see if they can make a
Consumers may begin to doubt that maybe the product has not sold well, and the quality of the product is real compared with the price or the product is likely to be discontinued because they have become
Brands are complex offerings that are conceived by organisations but ultimately resides in the consumers mind (De Chernatony, 2010). A brand thus signals to the customers the source of the products and services and protects both the competitor who would attempt to provide products and services that appear similar or identical (Aaker, 2004). Brands provides the basis upon which consumer can identify and bond with a product or service or group of products and services (Weilbacher, 1995). A brand is a specific uniqueness associated with a product or services that enables the consumers connect with it by easy identification through the name, slogan, design, logo, symbols, etc. of the organisation that produces the products or
When the value a customer receives from a product is greater than that of another then they are more inclined to stick with that
This is related to individuals need for counter-conformity (moving away from conformity) which is defined as the establishment of a group opinion norm and the tendency of individuals to comply with that norm (Burnkrant & Cousineau, 1975; Nail, 1986). It was seen that consumers buy and use possessions to develop a personal image that is different from others in the society (Lynn & Harris, 1997; Richins, 1994). This need for being different and unique manifests itself in the search for and the use of unique possessions. The acquisition of unique and scarce products is an on-going process because when scarce products become more available in the market and more people use them, they lose their unique scarcity attribute. Accordingly, uniqueness is related with the scarcity of a product (Snyder, 1992, p. 20; Tian & McKenzie, 2001) and consumers continuously look for other products to differentiate themselves from
Sometimes it is necessary to get ideas from others and even some of the products that you are using now might also be a product made by copycat marketing. Copycat marketing strategies do not only imitate products, in the process of using the copycat marketing companies also try their best to supplement the weak points and to reinforce the strong points. Through the process, we became available to use cheap and efficient second batteries made by Xiaomi and to eat various kinds of chips that had the taste of honey butter. Argument about morality might be a second issue on this topic however I believe that it will not be a problem as companies always put discrimination with the original product in order to win the competition in the free market. Fixed ideas about copied products still exist and people still think that copied products fall behind.
Introduction At the start of this course, I had no idea what to expect. This is due to the fact that marketing is a field that offers a combination of so many different disciplines such as art, psychology, and statistics. I encounter marketing on a daily basis but have strangely enough not reflected too much about it. Nevertheless, it is a very interesting subject, which deals with promoting and selling services and products.