Molson's Acceptance Of Being Canadian

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Being Canadian comes with many things. It comes with acceptance of people from all walks of Earth. It comes with being friendly and loving all regardless of characteristics. Being Canadian means being one and accepting. That is the perception that Molson went for in their advertisement titled “What makes Someone Canadian.” Molson Coors is a beer company that has a deep-rooted heritage in Canada. The marketing director, Chris Blackburn’s reasoning for this advertisement is as follows; "We always try to tap into really deep consumer truths – in this example, the power of Canadian diversity – and when you do that, you create a relevance for your messaging. That 's what we 're seeing here," (“Article Title”, Year Published) (Robertson, The

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