Mona Lisa

1420 Words6 Pages
As per our discussion on February 1st, it is apparent that you are interested in maximizing the potential revenue from our recent discovery of the Mona Lisas. In total, we have the original painting made by artist Leonardo Da Vinci along with 100 mechanically reproduced posters of the painting at our disposal. Seeing that this apocalyptic world is inhabited by survivors who love to look at pictures, a promising market for this newfound art exists. I am thrilled to propose a fulfilling approach to utilize the original Mona Lisa and the crate of 100 poster reproductions to our greatest advantage. Since the original painting dates back to the year 1503 and has only recently shown up, it is unlikely that any other individual has come across this…show more content…
If informed and trustworthy guides, like ourselves, are present to give an oral presentation to visitors on the historical and cultural context of the piece, this will enrich people’s understanding of the artwork’s origins and sustain their curiosity. Learning about art from the past gives people insight as to what the world was like before their time, broadening their cultural perspective and bringing forth the ways in which we have developed as a society. Along with learning about the artwork, seeing the Mona Lisa and being able to interact with it through various featured events and workshops at our museum gives visitors the opportunity to reflect on the piece and discuss what it has to offer. With this, people not only learn from what is presented to them but also learn from the interpretation of their peers, fostering an engaged community revolving around original…show more content…
Specifically, the optimal course of action is to showcase the original Mona Lisa with a short-term feature in a museum at multiple locations and sell the poster reproductions of Mona Lisa in a gift shop alongside the venue. When the original painting is presented as a rare and unique showcasing, people are more inclined to feel curious and bring themselves to learn more. The museum nurtures that curiosity by providing educational presentations, workshops, and activities designed to engage the visitors with the artwork. From there, the Mona Lisa builds its cult value due to the increased appreciation and acknowledgement of its existence as an authentic piece. Going off of this newfound appreciation, the posters are presented as a memento of the experience, utilizing its exhibition value to show off the painting and increase the Mona Lisa’s exposure and longevity. Eventually, the original will be kept in the home of a fortunate and wealthy individual to carry on its purpose as an unparalleled art piece. In the end, Mona Lisa not only leaves her mark on the new world, but also becomes a token for originality and impressive
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