Mood Fashion: A Modernist Subculture

1715 Words7 Pages
What is Mod Fashion
Mod style initially rose in the late 1950s and was popularized all through the mid 60s. Another way to say "modernist" style, the Mod development can be followed back to the suburban zones of Britain. Because of a bouncing back economy after World War II, young people could spend their earnings on clothes as opposed to adding to the family income. The mod style was initially a subculture created by youth. They needed another style or image and need to break the formal convention being worn by their parents. The outcome was designs that were radical at the time, and entirely expressive. Most eminently, miniskirts, strong hues and prints are all hallmarks of the style with models like Jean Shrimpton and Twiggy who personified
…show more content…
Mary is the key architect credited with the rise of miniskirts and hot pants, making her an important name in the building of mod fashion. Convinced that fashion needed to be affordable and to be available to the youthful; she opened her own retail boutique, Bazaar, on the Kings Road in 1955 introducing the mod era and the Chelsea look. At the top of the line were white plastic collars used to brighten up black dresses or T-shirts and black stretch leggings. In her search for new and fascinating clothes for Bazaar, Quant wasn 't fulfilled by the scope of clothes accessible and choose that the shop would need to be supplied with clothes made different from anyone else. Knee-high, white, patent plastic, lace-up boots and tight, skinny rib sweaters in stripes and bold checks, which came to embody the London look, were the outcome. Along with trendy fashion shows and window displays, she secured her notoriety through the creation of unique dress, sold in affordable boutiques, for the new teenage-orientated market. The mid-1960s saw Quant at the stature of her distinction, when she created the micro-mini and the "paint box" makeup of 1966, and added little grey pinafore dresses that came to encapsulate the 1960s style time. She expanded her brand further into a range of unique designed tights, a range of beauty…show more content…
In 1958, a small group of tailor’s sons in East London adopted a smooth and sophisticated look, a combination of Italian and French styles of the period. They had Italian suits with slender lapels perfectly customized for themselves, and wore them with pointed-neckline shirts. To finish off the look, Mods wore their hair short and slick, after the lead of French film stars. They acquired the narcissistic and picky propensities of the Teds with respect to their appearance. Dressing for show was changed into a religion as British youth obliterated the thought of merely a status indicator. Until this time, it had been a typical stereotype that only homosexual people were focused on style. The Mods stomped on this thought too. Clothes outweighed all else, In the mid 1960s, just about forty percent of the population was under 25 years old. New innovation was additionally lessening the requirement for labor, along these lines expanding the amount of free time. Since the more older generations were concervative and fearful that pandering to the impulses of the youth would make an anti social culture, the business sector was left completely open to young business visionaries who were more acquainted with the needs of their new clients. One of the essential designers for the Mods was Mary Quant, whose dark daisy logo can at present be found in option dress stores

More about Mood Fashion: A Modernist Subculture

Open Document