Fashion design before the modernist period was uncomfortable for women. With heavy fabrics and corsets. When the modernist period came around it revolutionised fashion for women. The two designers who impacted the fashion industry the most during this period were Coco Chanel and Jeanne Lanvin. Both designers wanted the same outcome when it came to their designs.
Fashion and Fragrance Pioneer Coco Chanel wants to expand and spread the name Chanel which is a complete success when she opened in 1913 her store in Deauville and started making garments. One of her first clothing achievement originated from a dress she designed of a jersey material on a cold day. Many people asked about her about the dress and her origin, she decided to create some dresses for them. By innovating her jersey garments line she has changed the relationships of women’s bodies and their ways of life, it is a direct success. While her reputation reaches the high society, she opens in 1915 her first Couture House in Biarritz, France.
Textiles, were the dominant industry of the Industrial Revolution and such methods are still used today in the modern age. This industry focused on transforming raw material such as natural and chemical fibers into consumer end goods (“Sustainability of Textiles”). A woman’s restlessness to seek this job opportunity led to successful developments and a large consumer demand in new fashion products. Together, a woman’s effort and new machinery tools caused for mass production, a significantly efficient method in the textile industry. The Industrial Revolution was the start for women to seek independence; their breakaway from social expectations allowed them to construct the basics of manufacturing processes in which progressively changed women’s fashion and culture in
The iconic “flapper” look started when Coco Chanel dressed in a man’s sweater with a belt around the waist. This act spurred on a new fashion trend and led to women driving vehicles, smoking, drinking, and acting more sexual. When women were getting ready for the day, they had to dress accordingly with what they were going to be doing. For household chores, women would wear a simple cotton dress with black cotton stockings and Oxford heels. Streetwear often consisted of a skirt, blouse, and a sweater.
Gisselle Lavariega Mrs. Johnson Senior paper Date (The Revolutionary Coco Chanel) Gabrielle Bonheur Chanel, known to most as Coco Chanel, “Arguably the most influential fashion designer of all time, Coco Chanel revolutionised the way women wore clothes and paved a new way for the fashion brand, capitalising on the changing times she was living in and her status as a fashion icon”(Dunne). Her clothing designs, from the use of jersey to the Chanel suit, demonstrate her rebellious to the common norm. Shaping the fashion industry to something once dominated by tight fitting, near strangulation attire to a looser more comfortable fit suitable for every occasion. Everything in clothing department stores has her fingerprints, originating from T-shirt
Along with this privilege, a new sense of freedom, rights of feminism and self-expression flourished. The youth of America embraced their new sense of liberty and looked forward to creating their own culture which embraced society’s new values. As for changes in fashion, the huge influence of Parisian designers like Chanel and Lanvin revolutionised fashion and style. According to Marie Claire magazine women’s style loosened up as the corsets came off, the skirts got shorter and trousers for women were in for the first time. While comfort ruled, the efforts were still fabulous as showgirls like Josephine Baker, Clara Bow and Greta Garbo became the Cara Delevigne, Gigi Hadid and Kendall Jenner’s of the decade.
In my opinion, “Breakfast at Tiffany’s” (1961) is one of the most influential films in setting fashion trends. This Oscar Award winning movie is viewed as "culturally, historically, or aesthetically significant" by the United States Library of Congress and selected for preservation in the National Film Registry in 2012 I think “Breakfast at Tiffany’s” was a progressive film in 1960s, it is because the fashion designer, Hubert de Givenchy, worked with the actress in the film-making process. They collaborated together to make the wardrobe – the little black dress and the large black sunglasses. And that "Little Black Dress" by Givenchy, worn by Hepburn in the beginning of the film is cited as one of the most iconic items of clothing in the history
The pictures are taken from: http://the-rosenrot.com/2015/01/gender-ambiguity-on-the-runway.html “Rick Owens showcased the same gown made for men and women. He first introduced this dress on his Spring/Summer 2012 show, before releasing the same dress for women in 2014, thereby reversing the flow in which fashion innovation usually occur.” The persistent trend of blurring and erasing gender boundaries represents a dream for utopia, in which people of all gender spectrums, social and cultural backgrounds are recognized for their differences but not treated differently. For deeper understanding of the input of modern fashion, we most likely need to go into some more examples. And now I would like to introduce you to some approaches of famous
The company has designed many different line of products such as Barbie Dolls, Hot Wheels, Fisher-Price and American Girl. Each line of the product have its distinctive design philosophy and style. The idea of creating Barbie products came from Ruth Handler. She wanted the product to accomplish and that “through the doll, the little girl could be anything she wanted to be as Barbie always represented the fact that a woman has choices.” In addition, Barbie has become the teenage fashion icon where fashion designers around would design many different set of clothings for Barbie to change and be whatever a girl wanted or aspired. Not only as a fashion icon, Barbie has also shown the different ethnic group with the different races of dolls
This time exuded a glamorous tone and majorly affected women's fashion. Dresses were now made with more luxurious materials such as silk or satin. Dress silhouettes were chic and fitted to contour the body’s natural shape while still providing movement and grace. This was a new release of expression as women were previously confined to wearing clothes that were plain and functional during the economic crisis. This was an exciting breakout for women as they were finally allowed to express themselves again and show their personality through fashion.