Moore Medical Corporation Case Study

Bhuvanagiri Chandrasekhar – FPM Industry – Roll No FPM(I) 2016-02
Assignment - Information Systems Management (ISM)
Case of Moore Medical Corporation

Q 1. Should Moore Medical Corporation Choose to go for a separate ERP and CRM Solutions implemented simultaneously or not ?
Ans : In my opinion, Moore Medical Corporation should choose to go for separate ERP and CRM solutions implemented simultaneously due to following reasons.
They have already implemented the ERP system but it was having certain issues : oCant read Market conditions : ERP was not able to predict and forecast the demand (the demand is totally based on market conditions, which the current system is not able visualise). oERP is not a perfect system for customer : The public

oMoore Medical had already invested during the year 1999, about $ 7 million with Arthur Andersen Consulting, on ERP implementation, for the system of J.D. Edwards. oNow the idea of going for CRM started (sometime after two years of implementation of ERP). RFP was also floated and a firm viz., Clarify Consulting has sent its proposal to Moore Medical’s showing their interest to implement CRM.
We may also have to see what are the advantages of implementing CRM for Moore Medical’s. Some of the benefits that can accrue to the firm are viz., oThey can reduce the inventory lead time and don’t need to maintain huge stocks, thus working capital requirement would be less. oCross Selling of different products will be possible with the robust database of customers and the product details and their sharing oInteractions with the customers can be very dynamic and flexible since
the representatives’ efficiency will increase
the effectiveness will go up as

The senior managers have to have the continuous involvement in IT so as to : oProvide strong leadership; oVisible and active support; and, oDemonstrated commitment.
Senior Managers are the ones who create and articulate the vision of the organization that its aim to achieve in the long run.
The role and responsibility of Senior Managers is immense and quite challenging and their continuous involvement in IT is highly needed especially in large and global organisations, since the (senior) managers are the ones : oWho will determine the organisation’s goals and strategies oThe internal and external resources are managed by them oThey are the ones who exercise the business control and direct oThey need to manage the environment and develop the internal resources oThey are the ones who perform key role in
Selecting talent
Motivating
Coaching
Building Trust
The competitive advantage will come in with the initiatives shown by them which will have very important implications with their role and skills will