Ethical leadership is a growing concept and many large companies are promoting business ethics as their corporate social responsibility. The behavior and the individual values of the leader provide the direction to the business. Leader’s actions in term of ethical behavior and unethical behavior gives ideas to the employee and other stakeholders that what need to follow and what values are aspired in an organization. The position of the leader with moral and ethical values is most important to provide the solutions to ethical issues in a workplace. This also evident from above discussion that ethical leadership is also crucial in developing the ethical culture within an organization.
The values that applied into it will encourage a worker to behave in the same exactly way.”(Snoeyenbos, Almeder, &Humber 2001 p146) First, set a good example. As a manager you are a role model for better or worse. Ethics are the most important and vulnerable set of principles that are valuable to companies, workers, and people. These sets can be applied or not depending on what people choose to do. The ethics teach people are to conduct lives or businesses and how to view or known it is a personal decision.
Introduction Those interactions – which collectively shape the way the customer experiences your company and perceives its brand – are broader than you may think and now matter more than ever. Of course, the customer experience encompasses the delivery of your company’s products and services. But it also involves what the customer observes in connection with anything associated with your company – including advertising, Web sites, sales presentations, and what other customers are saying about their own experiences. Loyalty programs – which promote specific customer behaviors by providing benefits (such as rewards) – can help enhance the customer experience. While companies often view such point-based programs as a fast way to enhance profitability by inducing customers to buy, they are finding that there is a much greater value provided by loyalty programs: the collection of information from program members.
It is based on the idea that the offerings of the certain market must not be only built on the profit. They must also strengthen ethical and social values to bring the benefit for citizens. The concept of socially responsible marketing is seldom viewed as an extension of the idea of Corporate Social Responsibility(CSR). CSR is served as a business model in order to help companies in self-regulation, understanding that their actions affect a group of stakeholders, including the public in general(Ferrell and
MANAEMENT AND ORGANIZATIONAL BEHAVIOUR ISSUE: IMPROVING ETHICAL BEHAVIOUR STUDENT: RABIA HASSAN INSTRUCTOR: ANNA STALINSKA DATE OF SUBMISSION: 13.10.2014 TABLE OF CONTENTS: Introduction Ethics its meaning & relation to business Organization ethics Effects and problems faced by managers Example Skills required for managers Code of conduct Conclusion INTRODUCTION: The term ethics in organizational behavior has long been linked with management scholars and business leaders in the world. Every organization strives to be committed in a manner that is ethically transparent. Behaving in an ethical manner is seen as part of social responsibility of an organization. Ethical behavior is characterized by fairness, honesty and equity in interpersonal,
The interests and rights of other people need to be considered. Ethical behavior in business activities is something that is essential for the survival of the business itself. Unethical business will hurt the business itself, especially when viewed from a long term perspective. Good business is not only profitable business, but also morally good business. Good behavior, also in business context, an appropriate behavior with moral-value grades.
Salespersons and their managers are important in keeping good relationship with customers and providing them superior products and services. The effective way to motivate salesperson to be customer orientation is through their compensation plans. Salespersons are more customers oriented and hardworking if their compensation is related to customers. Company also gives training to salesperson to ensure them focus on their customers. Customer orientation is not only focuses on customers’ needs, it includes other stakeholders’ expectation too.
Importance of Service Marketing. Since service is an intangible form, the service marketers must make it a point to communicate, listen and understand what the customers have to tell them which in return builds trust and loyalty between the company and the customers. Service marketing basically involves some product which is marketed through different services and made available to a wide range of customers. The marketers provide various types of services to the customers and help them to choose those services which are of use to the customers. Technology has a major impact on service marketing.
It also important to teach ethics in business school and also running or being involved in a business as stated above. Business association that grasps moral methods for directing its business undertakings will probably accomplish representatives ' dedication, dependability and fulfilment which thus prompt nature of works and expanded execution than dishonest one. Since the pertinence of business morals can 't be minimized in the present business world, it is very suggested that business association grasp moral practices. Organizations should deal with moral issues, for example, separation and equivalent open doors in the work environment in the most ideal conduct. It is clearly proven that business ethics and business studies is beneficial to
Marketing shapes the image of the organization, how people associate the organization products or services and indeed give people the confidence about their products and services .Actually there are many important roles that marketing function can play it in the organization. Like, marketing function can establishing relationships between customers and the organizations offering to the market. Also it can gives as the confidence to want to try a new product in the market. The marketing function is also can participation in publicity activities, advertising and customer interaction through creating feedback form. HYPERLINK "http://www.smallbusiness.chron.com" www.smallbusiness.chron.com