Consumer Motivation Essay
In the scale of economics and marketing, motivation, together with need and want, is one of the most major terms related to the study of consumer behaviour. The connection between the need and the want, along with the interaction of motivation and buying decision, may help us to analyze and explain the incentive of human when consuming a goods or service. Motivation is the explanation of how human behave. While some theories believe that it is the combination of internal and external factors that force people to do something by themselves, others suppose that it is the whole process of setting a goal, putting effort regardless the obstacles and keeping going until the goals are achieved. As a consequence of the interaction of sensible and …show more content…
According to Solomon and Bamossy, consumer behaviour is the study of the processes involved when individuals or groups select, purchase, use or dispose of products, services, ideas or experiences to satisfy needs and desires.” (Solomon, Bamossy 2013). Additionally, while society, culture, personal preference and psychology play important roles in influencing the human behaviours; together with perception, attitude and learning, motivation is a component of psychological aspect. In another word, motivation affect directly to the consumer behaviour. Since one is motivated to buy a goods or service, he will buy if possible and if the marketer is able to analyze and explain it, the sales could be …show more content…
According to the Experience Economy (Pine & Gilmore, 1999), the value of one is evaluated and changes through the process of its own evaluation from raw material, goods, and service to experience. It is called the progression of economic value. The customer decision process, in fact, includes five steps, from need recognition, information research, evaluation of alternatives, purchase decision to post purchase behaviours. If one needs something, he will go and get it because it related to the survival. In fact, nowadays we do consume things that are not really necessary; we consume “the
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