Motivation In Tourism

1099 Words5 Pages
1. Introduction
The trends and popularity of the tourism industry are continuously increasing in Thailand. This is especially true in Phuket since, Phuket is the largest and most well-known island in the southern region of Thailand. Since 1973, Phuket has developed into a leading tourist destination, generating income and employment for the local population (Tourism Authority of Thailand, 2013). According to statistics by the Ministry of Tourism and Sports in 2014, Phuket welcomed 3,235,202 international tourists, showing a growth rate of 1.12 % compared to the previous year. This figure is expected to increase continuously in the future. In 2015, Phuket was aimed to be one of sustainable tourism destination in gastronomy and culture in the
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Investigating the push and pull motivation of international tourists visiting local markets in Phuket 2. Exploring the differences of travel motivations amongst international tourists visiting local markets in Phuket 3. Identifying the attractiveness of Phuket’s local markets based on the perception of international tourists.
2. Literature review
Defining Motivation
Motivation is a powerful factor when it comes to people achieving their overall goals. Many researchers have noted that motivation refers to physiological, sociological, needs and wants and biological, which includes both internal and external factors (Dann, 1981; Chon, 1989; Uysal& Hagan, 1993). It is a fixable variable (Pearce, 1993). Tourists are faced with a number of motivational factors when deciding on visiting a tourist attraction, when they want to learn about a new culture or when they just want to relax.
Many researchers have applied travel motivation theories into sociology, anthropology and psychology sectors (Cohen, 1972; Dann, 1977; Cromption, 1979; Gnoth,
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Experiencing other cultures is fast becoming a motivation for travelling (Quan and Wang 2004). According to Tourism Authority of Thailand (2013), special interest tourism is fast becoming a popular trend for tourists. These trends include; Culinary Tourism, Sports Tourism, Cultural Tourism and Gastronomy Tourism. Tourism Authority of Thailand highlights that visiting local markets is a subset of cultural tourism. When tourist visits local markets, there tends to be an exchange of culture, between the tourist and local people. This exchange can take place in the form of bargaining. Therefore, local markets and cultural tourism can be seen as having a strong relationship with each other. Tourism Authority of Thailand created the slogan “Amazing Thailand” to promote Thailand tourism to international tourist markets. They promoted Thailand in many different ways especially, highlighted, Thai culture, which included Thai foods, Thai dancing and local markets. It motivated tourists, who were interested in Thai culture, to select a visit to a local market when they visited

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