Motivation Model Of Apple

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2.1 Analysis of company’s practices

Motivation can be described as the force “that gives impetus to our behavior by arousing, sustaining, and directing it toward the attainment of goals”. The inference which can be drawn from the model is that motivation depends on various external, individual and organizational factors. Moreover, the model makes clear that both incentives and threat are only part of the whole process.
For example, Apple, which is considered the most innovation and admired company in the world, attract the employees to retain in owing to the benefits, or expected and non-performance related incentives such as product discounts or insurances. Since the innovative organizations like Apple it is argued
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These incentives might also be more effective and cheaper accordingly. For example, Apple’s employees received a free iPod Shuffle or iPhone as a thank you for their achievements.
Apple Company has embraced a total reward system that incorporates both financial and non-financial incentives. This is exactly what has given Apple success and has been proven to be effective. Apple’s employees might even be motivated by Steven Job’s autocratic leadership style, as the positive aspects of working for the company out-weight the negative aspect of being threatened. This is crucial because otherwise they might “engage in defense routines” designed to protect themselves and their colleagues”, which could decrease motivation accordingly.
However, despite the effort spend to motivate employees, it is vital to bear in mind that “sometimes, no matter what a leader does, employees are dissatisfied with their jobs, attain or exceed their work goals, and perform at a high level without a leader’s exerting much influence at
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Brand identity is the customer’s recognition about the brand in the industry. The lower the customer brand preferences, the higher the rivalry.
In the technology industry, Apple had built a strong brand identity, and this lowers the rivalry among its competitors. They use differentiation strategy and attempt to produce unique and special products. Apple had a large number of devotees and received almost all positive feedback from the customers.
Next is the innovation. It means the change, the originality, the improvement and add-on value on the products or services to create a unique and meaningful product and meet the user’s need. When the product innovation is high, the rivalry will be lower.
At the end of August, Apple Inc seemed on top of the world. It has fresh off a resounding $1.05 billion U.S. legal victory over arch-foe Samsung Electronics Co Ltd, the company was gearing up to launch the fifth iteration of its iconic iPhone. Just a week prior, its market value had surpassed Microsoft Corp's and it became the most valuable technology company in

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