These advantages can be broken down into external or internal economies of scale: Internal meaning from the company or External meaning from the industry. Apple’s internal economies of scale were established through its learning curve and volume of production. Apple has been in the industry for a while to have a leg up on competitors like Samsung by figuring out how to lower their production costs and analyzing their market better. Apple’s external economies of scale give them an advantage because of where they are located: California is the mecca for the computer industry in the U.S. As such, suppliers naturally flock there and computer workers can easily share their ideas and build off of another. Therefore, Apple gains a significant advantage of lower supply costs and a more intelligent labor pool.
It has being acknowledged as the most valuable brand. The advantage was many praised for his ability to spot opportunities for new products that other people missed; and his clear conceptualized capability. This make Apple become successful, dominate the whole market, and beat their competitors. He was also known to create space in Apple for new products to exist and motivate Apple employees to build them. The products and services are incomparable with others products because it has the best quality products and services in the mobile industry.
Besides that, the second advantage is achievable. Apple has created a sustainable competitive advantage for itself with the iPhone brand.Apple has been able to make revenue rise rapidly and sharply with the particularly coming from the products that had created just a few years. The good quality of products will support Apple's margins and makes profit. Apple Inc has this type of strength to guarantee their reputation to ensure that would not be defeat by other competitors. 2.4
What historically have been Apple’s competitive advantages? Apple Inc. has rare case of building a real sustainable competitive advantage in comparison to other brands. These include brand appeal, and strong customer loyalty (Barney, 1991). Apple has successfully enabled strong customer loyalty through effectively fulfilling their customer needs using their unique designs and product innovations. This has given it apple a competitive edge in relation to its rival.
All of Apple’s devices were made so that anyone could use them. Also, their products were helpful in people’s daily lives because they could be used for communication, work, etc. Because Apple worked to make their products helpful and simple, they were able to impact many people and how they use technology. Apple’s innovation in making new and different technology has led them to become successful. Steve Jobs played a big role in making Apple successful.
You will need a basic roadmap on where you are now, and where you are going. For example, if providing excellent customer service were your main objective, you would need to come up with a strategy to make sure the customers are satisfied in every way. Question 4.6 (P.C.4.6) Determine customer service strategies that establish relationship-marketing criteria. As apple is already very famous among the people around the globe so that its relationship is already very good. They always provide plenty of things in their products so that their customers cannot go away to any other brand.
Apple has succeeded with the acceptance and lead of Jobs just as it has failed with his ouster and subsequent loss. Design thinking defined is the human centered approach to innovation, it integrates the needs of the user with the possibilities of the technology to create the future success of the prosperous business. At the outset, Apple was driven by the goal to produce user friendly designs that are simplistic, sleek, and innovative in nature. Apple attracted its customer base by its innovative ideas and has kept its customers by consistently providing a solid and safe software environment with the added twist of a significant switching cost. The design thinking of Steve Jobs is what initially produced the original Apple computer.
These three brands are very popular and are ahead of some very important competitors such as Samsung, Facebook and Pepsi. The main driver of Apples brand strength recently has been the popularity of the Apple watch and the iPhone 6. Apple keeps improving in ways that generate real benefits for consumers. They are making life more fun in a technological kind of way for its customers. Google is in the top three global brands for a number of positive reasons.
Clients are more likely to be attracted to a firm that acts responsibly. There is an increasing rise in the amount of consumers that don’t accept unethical business practice. As a firm; PwC never stand still in this area which has led to numerous benefits: • Improved Financial Performance: The positive practice of good CSR activity has been proven to increase shareholder value and also improves operating/financial performance over a long term basis. Good CSR improves morale within any firm and in turn increases production. • Reputation and Company Image: Companies like PwC that have created good business practice in a distinctive way; find themselves gaining a positive reputation with the public and the business community.
Once a desired number of points are reached the customer can cash in the points for prizes or incentives. Spiffs are meant to be fun for both customers and employees. In the early years, spiffs were used to help launch the first Apple computers, and IBM used spiff programs to keep their brand strong in the public’s eye. Salespeople doing this era earned incentives to demonstrate the use of these computer. As with any program, when the incentive does not meet or satisfy the need of the employee or customer, the program fails to deliver on its promise.