Motivational Analysis Of Pepsi
Background and Motivation
Every Organization starts with the purpose of serving their customers/consumers and make profit. This makes, knowing the need and view of customer and the solution that their product can provide, very important. From the very beginning, people have been, intentionally or unintentionally, indulged in marketing and promotion of their products and services. Be it the barter system during the early civilization or the current cut throat competition among the companies to gain the market share.
In the current business scenario, companies are implementing several marketing and promotional strategies such as ambush marketing, guerilla marketing, emotional marketing to gain the market share. The companies are ready to splurge
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Created and developed in 1893 and introduced as Brand’s Drink ,it was remained as Pepsi-cola on Aug28,1898. The drink Pepsi was first introduced as “Brad’s Drink”. The advertising theme “Delicious and Healthful” was then used over two decades.
PepsiCo has 22 top global brands are Gatorade ,Pepsi ,Tropicana , Lay’s, Mountain Dew ,Doritos, Diet Pepsi, Lipton ,7up, Quaker, Cheetos, Mirinda , Aquafina, Ruffles, Tostitos ,Pepsi Max ,Sierra Mist, Fritos, Diet Mountain dew ,Starbucks ready-to-drink beverages ,Brisk and walkers.
Target Market:
Pepsi’s traditional target market is teenagers and young adults . Many of Pepsi ads were usually aimed at teenagers and even younger groups by introducing fun ,sports and music in their ads .
But they also focus all age group in Urban and semi urban area belonging to middle or upper class seeking a soft drink for regular occasions or parties.
Positioning:
PEPSI has positioned itself a cool carbonated beverage cola drink to refresh us anytime anywhere to set our mood right at the same time healthier alternative to other soft
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Coca-cola produce different type of product according to different age group. Disney hundred Acre wood is a fruit juice produce for 3-10 years kids, Minute maid targets ,ages 1-10 and 40+, Coca coal diet target 30-50 age group.
POSITIONG:
Coca-cola has positioned itself a cool carbonated beverage cola drink to refresh us anytime anywhere to set our mood right at the same time healthier.
Campaign:
Coca -Cola always been known for creating daring ,creative and unique advertisements .Being one of the most competitive carbonated beverage maker they know how to target market. Some creative advertisement campaign are :
Coca-cola Anthem, Under pressure ,Break up , Brotherly love, Supermarket, What is coca-cola For etc. Comparision Between COCA-COLA and PEPSI
SWOT analysis of COCA-COLA
Strength
• Coca cola holds world largest beverage market share in the world about 40%.
• Coca cola advertising expenses accounted more than 3billion USD in
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