Motivior Change: The Five Models Of Behaviour Change

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In order to change behaviour, we must understand the best way to persuade people to do this. There are 5 main models of behaviour change. However, the two we are discussing today is the theory of planned behaviour and the social learning theory. The theory of planned behaviour is a development of the theory of reasoned action and proposes that the individuals’ behaviour can’t Always be controlled and due to this another aspect has been added and this is perceived behavioural control. This is where the individual decides how difficult it is to display a certain type of behaviour and the difficulty they give to the act will be a factor which will influence whether they change their behaviour or not. There are a few factors which may influence…show more content…
their financial status, social class and peer pressure. Peoples financial status will affect their behaviour change as if they have low income, then they may struggle to change behaviour e.g. healthier food is more expensive then fatty foods and so, those on a low income are more likely to buy fatty foods and they are cheaper and more affordable, increasing the likelihood of them becoming obese and having health issues. This means that campaigns aimed at helping people to eat healthier, is likely to be less effective on families with a low income. Finances are also linked to health inequalities. For example, those with less finances are more likely to contract illnesses and suffer ill health e.g. chronic illnesses, leading to earlier deaths. Where as those with good finances are more likely to get good health care and have a good lifestyle, reducing their risks of developing health issues and helping them to live longer.…show more content…
This is because each social class has a different culture, and this will have an impact on the effectiveness of health education. For example, when a stop smoking initiative was launched, it seemed to be very effective with regards to the upper class, but had little to no affect with the lower class. This has also been the case with encouraging healthy eating. There are many reasons why this may be because middle class people have more income and so are able to afford better quality of food and objects e.g. healthy food. It is generally more stressful being in the working class as they have less income and so, they worry more about getting food on the table and providing for their families. Those in the working class is also more likely to work manual jobs which are usually more stressful as it requires more repetitive, unsatisfactory work., making them more stressed. Social class can have a negative and positive impact on changing behaviours e.g. if you are middle class then you are more likely to not do or quite negative behaviours such as smoking or unhealthy eating. Whereas these behaviours are more likely and sometimes encouraged in the working-class community, making it more likely someone who is working class, to display those behaviours.

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