Once hotels meet expectations the more guests will check in and more tourists will come to the city that can open up more tourism-related employment opportunities. Local Government Unit (LGU) This study will greatly help the LGU in improving the services in both tourism and hotel sector. Through this study, hotel sector will be able to collaborate with other stakeholders and can provide a high standard hotel accommodation in the city with very satisfying hotel experience. Future Researchers Future researchers might use this study for their future endeavours in implementing a possible improvement in the service quality offered by hotels. Scope and Limitation The study will measure the service quality of Royce Hotel exclusively.
• To see whether social media sites like travigo and TripAdvisor are reliable as a marketing tool • I want to see if it has a negative or positive impact • Does it have any knock on effects? Or is it 100% affective? • Can older people relate to travel websites and social media because of the increase of new technology advances? The topic I decided to do my paper on was “the impact that social media has as a marketing tool for the tourism and hospitality sector”. I wanted to research this topic because I think that social media has a huge impact on everyday life especially in such industries like hospitality and tourism.
STRATEGIC MANAGEMENT AND THINKING Hotels that want to be in the competitive market work through strategic thinking and management. It requires the adoption of strategic planning for attracting the tourists and marketing them the best. Conquering the position on the tourist consumer market is an enduring procedure and therefore has a requirement of strategic management and thinking. Strategic management is a process for future that pursues the attainment of setting the goals for implementing and formulating long-term strategies to have a positive outcome. Considering El Gouna, the strategic thinking, and management involved the competitive advantage through the type of tourism offered segments that are added and the products that would be provided.
1. Introduction Tourism destinations are seen as places, like continent, country, city, village, region, province etc., which are attract visitors for a temporary stay where several companies and/or establishments provide services directly or indirectly to offer entertainment and relaxation. Organizations which are responsible for management and marketing of these destinations defined as Destination Management Organizations (DMOs). To response, increasing international competition and costumer changing expectations depends on developing methods to enhance their performance, continuously renew their tourism products, and update their management strategies. Therefore, authorities of many tourism destinations, notice the management based on
Tourism related directly and indirectly with these departments to meet the tourists and other tourism consumption including raw materials, culture, information, technological, economical, environmental, etc., supports. The scale of the development of the tertiary industries interact the tourism industry (Su et al.,
1.0 Introduction The tourist industry continues to be one of the most dynamic industries and its evolution is closely linked to the development of new technologies. There is a consensus in the literature over the advantages of information and communication technologies (ICT) use for firms in general and hotel establishments in particular. In order to maintain competitiveness, this type of business has had to adapt quickly to the new technological context. Information and communication technologies (ICT) have become indispensable for business processes to compete internationally. Major hotel chains have often adopted ICT, especially in the areas of operations, marketing and communications, and customer service and relationship management.
Hospitality industry requires CVP analysis to get deeper insights into their costs and plan their sales accordingly. Cost-volume-profit analysis, is a very effective tool that managers of a business establishment can use. CVP examines the behaviour of total revenue, total costs and results of operations with changes in production volume, selling price, fixed costs or variables costs. They can make a strategic business plan based on this approach and give offers fix off-season rates
Every time the consumer takes the direct path to hotel, marketers save on marketing and sales spend required to capture new customers and induce them to select their services over competition. In hospitality industry, there are few differences between the offerings made by one player and another, brand differentiation are vital for regular customers. This need has given rise to the use of emotional brand relationship strategies as a source of differentiation. This study makes an attempt to give broad overview of emotional brand relationship growing in the industry. The purpose of this study is to investigate emotional brand relationship in hospitality industry among different demographic groups.
Indeed, realizing the role of resources use efficiency in sustainable tourism and taking corresponding actions can be essential in increasing profit earning and government revenue within the local community. And more importantly, for the prosperity of all destinations worldwide in the long run. This essay will be divided into three parts. First, the author will briefly introduce sustainable tourism, as well as effective utilization of resources, both daily supplies during traveling and tourism resources in the local community. Second, followed by an analysis of the relationship between resources use efficiency and sustainable tourism, so as to shed some light for decision formulation within the local government.
The technological revolution experienced through the development of the Internet has dramatically changed the market conditions for tourism organisations across the world. ICTs (Information Communication Technologies) evolve rapidly providing new tools for tourism marketing and management. They support the interactivity between tourism enterprises and consumers and as a result they reengineer the entire process of developing, managing and marketing tourism products and destinations. Increasingly the impacts of ICTs are becoming clearer, as networking, dynamic interfaces with consumers and partners and the ability to redevelop the tourism product proactively and reactively are critical for the competitiveness of tourism organisations. It