Mountain Dew Rhetorical Analysis

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In February 2015, Mountain Dew sponsored a commercial for the 2015 Super Bowl. The commercial was essentially about their new line of Kickstart energy drinks. In the commercial three guys were sitting in a basement, playing video games. One of the guys got thirsty, so another guy passed him, as well as the guy beside him, a Mountain Dew Kickstart drink. As they took a sip of the drink they received a sudden burst of energy. Music began to play as they jumped up and began dancing. Other objects in the room also came alive and started dancing. Objects such as the deer head on the wall, the video game characters, the dog traffic sign figures, etc. The target audience, for this commercial, would be the super bowl viewers. Which could range from energy drinkers, sport fans, women and men. The video inferred that if you drink a Mountain Dew Kickstart, then you will be ready to take on anything; even a random moment of dancing with inanimate objects coming to life. The point of the commercial was to promote the energy drink and persuade viewers to go out and purchase the item. The ad appealed to the three aspects of rhetoric in various ways. Mountain Dew is a popular, credible and well-established brand that draws off its…show more content…
It test facts against pathos and question ethos. Looking at the statistics from the video, it received 107.5 thousand views and was ranked number nineteen out of fifty-five videos. Apparently, it is a well-liked commercial. Mountain Dew, in 2009, represented 6.7 percent share of the overall carbonated soft drinks market, and accounts for 80 percent of citrus drinks sold within the U.S. “Kickstart has generated over $100 million since its launch and appears to be gaining a foothold in the beverage market.” From the data, it is evident Mountain Dew is a successful and continuous top grossing brand. The success of the ad could not be possible without some use of fallacies to impel
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