Mover Advantage Of Emirates Airlines
Airline industry is the one of the most competitive and growing industry in the world which is directly impact to the economic growth, world trades and tourism of any country. With the assistance of the technology, the airline industry is growing significantly. “Emirates” is the one of the pioneer in the airline industry. It is the third largest airline globally by capacity.
In 1985, the UAE government has invested $10 million to launch its own airline called “Emirates” with mission of “ exist to deliver the best in flight service” and flew its first routes out of Dubai with just two aircraft a leased Boeing 737 and an Airbus 300B4. Currently Emirates operates over 1500 flights departure per week, from its hub at Dubai International Airport to 140 destinations in 80 countries worldwide. It has more than 280 aircrafts and Boeing 777s, A330/A340s and Airbus A380 convince the legacy of the Emirates. The colour red in the Emirates logo represents prosperity, self-confidence, passion and leadership, whereas white depicts nobility, elegance and purity.
To get the first mover advantage Emirates seeking for underserved market and with the help of the technology it gives better service for their customers (moving to wide-bodied aircraft with 2 agsile rather than narrow-bodied aircraft with agsile). But today first mover advantage is not sufficient to making profits, because other airlines imitate the Emirates strategies to survive in the industry. It is highly challengeable to
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