BUS450 FINAL YEAR PROJECT PROPOSAL Concentration: Marketing Proposed project topic: The effect of Oppo’s TV commercial on purchase intention in Binh Duong 1. Introduction A customer would buy a company’s product or service if she or he is attracted by ads, this is because ads appeal customer about product’s quality and physical appearance. Companies recognize the importance of advertising, therefore they put a huge amount of money to create the best content of advertising. One of the channel of advertising is television commercials which is well known as a traditional way for a company to advertise about their new products. Eventhough in the world of digital advertising trend, no one can eliminate the significance role of TV commercials on building
As such, some critics argue that advertising abuses its influence on children and teenagers in particular, amongst others. On the other hand, I believe some companies create consumer demand with the unsuspecting target group falling for it. This can sometimes manifest itself in people purchasing products and using services with the belief that it will make them popular, beautiful or even wealthy. In western-society, it appears that it is more attractive for a woman to have a thin and slim figure than other other body shape. Hence, there are many advertisements geared towards losing weight and keeping in
Introduction FlyDubai is a low cost airline that was established at the heart of the global recession by optimistic investors. The airline flight coverage is to regions that are within five hours margin of flying from Dubai. The airline was established by the Emirates government. The airline is not a competitor to the major airlines but poses competition to other low cost airlines. This marketing audit aims at looking at the potential markets for the airline and establishing ways of being established in them.
According to the article “Travel & Tourism, Economic impact 2015, Hong Kong”, Travel and Tourism in Hong Kong will generate 380,000 jobs directly by 2025. (Turner) Tourism in Hong Kong is a labour intensive industry and has the potential to create more jobs per unit of investment than any other industry. According to the article, “Economic Benefits of the Independent Visitor Scheme for Hong Kong: How Large Are They?”, the growing rate of employment which generated by tourism is great and rapid, it serves a leading role in generating jobs among the four pillar industries in Hong Kong. (Sung, 2014) Moreover, tourism industry can also significantly cater for the employment of women and ethnic minority groups. The potential costs of tourism brought to Hong Kong socially may be the extra pressure put on transportation services.
This is extremely popular in the hotel industry. In this chapter we will overview these techniques. Let’s start with the second degree price discrimination. In theory, the second degree price discrimination is referred to quantity discounts and occurs when different prices are set for different quantities of the same goods, for example buying a 6-pack of Coca-Cola cans will cost less than buying 6 Coca-Cola cans separately. However, in reality, second degree price discrimination takes place not necessarily by adjusting the quantity of the good, but also the quality of the good.
As such, as brands and products increase in the competitive business world, so does advertising. Hameed emphasizes that, advertisement plays an important role in persuading customers to purchase products and services and hence its impact cannot be undermined (Hameed, 2014). Advertisements tend to affect consumers by creating the needed awareness through
Debate Introduction Entertainment has become more diverse then ever and the next cool thing is just a click away. Social media is allowing us to be the hero of our own stories. Buying a ticket to a movie can cost more than a week’s grocery and still don’t know how the feeling will turn out. That’s the beauty of going to a cinema to watch a movie. The place and excitement themselves makes you want the movie to start immediately.
The company utilized the low-cost carrier (LCC) model in the year 2005. The low-cost carrier model is a business strategy used by airline companies to bring in more customers. The company used a “quantity over price” method to gain more revenue. Other airline companies have used this method in order to increase the total revenue earned by the company. Based on an article from the May 2008 issue of the Airline Business Magazine, Cebu Pacific Air was recognized as the world’s number one most rapid growing airline company.
b) Cost for purchase the airtime to run the advertisement. Industries which can be interested in Radio Advertisement: Automobile industry (can advertise during morning and evening hours), Jewellery industry (can target home makers), Start-ups & New Malls (to inform the listeners of a particular place about it), etc. Cinema Advertisement: Advantages and Disadvantages of Cinema Advertisement: Advantages: Mainly young population go to the theatres. So, those companies which wants to target young audiences can effectively use this medium. The advertisement in cinema are retained in the minds of customers for a longer period of time because of stereo sound, good experience, etc.