Harry Potter Names: Wafaa Al-Enezi 17285 Aisha Abu-Owainah 17584 Hneen Al-Kandri 17291 Munirah Ehmada 17324 American University of the Middle East F1 Abstract Harry Potter is one of the most popular movies because it has a very strong plot of the story, effective music, a good dialogue and attractive locations. The movie has a very attractive story with a strong plot. It also has a lot of attractive playback music that catch the attention of the spectators. Additionally, the movie has a good dialogue. Also, it had been recorded in many locations that help to give the real effects of the story.
When American consumers tired with the goods produced in the States, they turned to Europe and Japan for better products, like Italian leather and Japanese televisions. Academics were again influenced by the French and the Germans. Europe’s professors were crossing the pond to lecture stateside. The most popular music was being produced in Britain by the Beatles and the Rolling Stones and British television series were being aired in America. European entrepreneurs began investing in America, including Rupert Murdoch who purchased 20th Century Fox.
These films were thought to be doing well aesthetically, fitting into the likes of the audiences. This slight move in the direction of international success was however short-lived, with the rise of the newly favoured realistic and artistic European films coupled with the popularity of Hollywood as the 1960s began. Besides language barriers, the Danish film industry had to now cope with the constant changes in the audience’s taste for film and competition from other countries who had better technology and a favoured style. As Denmark entered the 1970s, a few initiatives were mounted by the government, such as establishing the Danish Film Institute in 1972 to help support the Danish film industry. A new film law was passed, and included measures such as removing the 15% duty on tickets and filmmakers were given direct government subsidies administered by the Danish Film Institute.
By creating the letter and the webpage, Campfire Media was able to create interest in the product which caused it to go viral. A good example of a successful viral marketing campaign involved the movie the Blair Witch Project. Film makers created the film using realistic home video footage and created a webpage which was designed to convince consumers the story in the movie was real. As a result, many people believed the story was true before they went and watched the movie. The movie was a great success, despite its poor production value, creating a new marketing approach.
Hollywood and the Movie Industry The 1920’s was an era of great transformation in the realm of the film industry. Hollywood created the merriment that entertainment brought. With that, it introduced a way of contentment to the entire world. The film industry truly began to flourish in the 1920’s. Thus, Hollywood is considered the birthplace for movie studios.
This was also the time when cinema attracted large audiences and created yet another platform for advertisements to be displayed to audiences. Vividh Bharathi was launched in 1957. Three years later, the first advertising convention was held in 1960 in New Delhi. They emphasised that ads needed to bring in the Indian thought and content. The gradual shift of advertisements needed to move from being simply voices to public and to move to marketing approach.
The company expanded their market into a Europe circuit. Their market geographic is UK, Ireland, Italy, Spain, Austria, Portugal and Germany (Loria, 2016). In this report, it will focus on the market in the UK. According to their website the mission statement change from the previous one to the new mission statement, which is “make every day an inspiring experience”, therefore, their vision “to create inspiring entertainment experiences for every guest.” Odeon becomes a great business with the iconic brand, strong market and they have passionate teams, that can show the impressive transformation of the company. In 2016 the ownership of ODEON cinema changes as the owner sells it to AMC theatres, therefore, it will create a new changing for the company (Business Wire, 2018).
In the 1940s and 1950s major figures emerging in Hollywood films and on the Broadway stage embraced the method. Among the performers who used it to strengthen the realism of their performances were Marlon Brando, Shelley Winters, Montgomery Clift, and James Dean. This was in direct opposition to the prevailing belief that it was the actual personality of the actor that should be at the center of a performance for the screen. The method connected more closely to the traditions of Broadway productions which meant that actors who adapted the method into their approach to performing were at first more likely to be found on the stage than on the screen. The book was first published in 1936 and although over time the approach taught became known simply as the “Method” it was and sometimes is still referred to as the Stanislavsky System.
Film tourism is defined as the visitation of locations featured in films due to their appeal to the audience, who will then be known as film tourists, as a form of escapism and connection to the narrative (Blower, 2011; O’Connor, 2010; Papathanassis, 2011). The development of film tourism depends significantly on how well the locations in films are presented and marketed to the audience. According to O’Connor (2010), its visual and vocal depictions are factors of consideration. For example, Hollywood movies such as Eat Pray Love (2010) and Bollywood movies with remarkable international outreach such as Dilwale Dulhania Le Jayenge (1995) depict India as an extraordinarily cinematic country with lush fields and beautifully architected monuments (Chopra, 1995; Murphy, 2010). The song-and-dance sequences in most Bollywood movies also tend to incite wonder and curiosity into its audiences, who in turn visit India to experience a type of real-life musical for themselves.
In a way to increase the flexibility to reach the audience In-film branding has been increased largely (Otker, 1988: 77-86; Meenaghan, 1991: 328). “Hybrid messaging” can be termed as branding, which means paid attempts for commercial achievement with non commercial characterization (Balasubramanian, 1994). The character leads the story with live environments and products which can makes audience to accept the situation. Branding and product placements started with branding of cigarettes by actors and actresses in the films of 1920’s (Schudson, 1984). Major brands relating to consumer products industries like beverage, fashion, automobiles and telecommunications used the branding technique for years together(McCarthy, 1994).